Creating a custom, interactive end slate (A.K.A. tail slate, outro, end screen) for the end of your YouTube videos is something that I recommend in all of my talks and to all my clients looking for best practices in YouTube marketing. They offer a great way to drive awareness and views to your other video assets, increase engagement and subscribers, and using interactive annotations along with it can also help with rankings in search. Custom end slates can also be used to reinforce your brand or even take the focus away from YouTube's default related videos end screen.
On this week's Creator's Tip, Tim demonstrates how we create our outro slates for videos on the ReelSEO channel.
Benefits: How to Use Custom End Cards for YouTube
Typically the way we use outro slates is to annotate to previous videos we’ve done. The subscribe button will generally be there and people can listen to the end of the show while it’s fading out. This is important because, YouTube is paying more and more attention to how much time videos contribute to people’s overall viewing session on YouTube. If your video can do more to send more views and more traffic to your other videos, then your videos will rank better in search and do better for audience retention.
Additionally, viewers may be more inclined to click on subscribe when they are reading some of the titles. They may think to themselves, “This channel is making other good content.” Even if they don’t click on some of the other videos, they’re more likely to subscribe because they have a glimpse of some of the other videos you’ve done.
How to Create a Custom, Interactive YouTube End Slate
Although we use Adobe CS6 Premier Pro to create our outro, you should be able to achieve the same effect with any other decent video editing software with the exception perhaps of iMovie and Windows MovieMaker.
First off, be aware there are numerous different layers. The bottom layer should be the background. If you turn the visibility off, you will see that the background goes away. If you turn that visibility back on it appears again.
The next layer can be the titles of all your video clips and continues all the way up to the logo. The visibility of each layer can be turned on and off.
If you’ve worked with layers before, you know the way it works is it starts with the top layer and you look down through all these layers. If you want to move the layers around, you can do it until you get each layer in the position you want it. Now you know what you want on your layers, and you’re ready to start.
- Use key frames. You’ll probably want to start with 100% scale for the position to be nice and centered. Select the frames you want, and key frame them.
- Find where you want it to end. This is probably going to be at around 43%. If you remove these key frames, you would see that it would just stay on top of all of your other stuff. So you want it to get smaller.
- Move the frames where you want it to end. You’ll have them the right size, but in the middle.
- Move them to the place you want them.
- Go to your effects. Keep moving them by dragging them where you want them. Then zoom them in until they fit in the area.
- Add your titles underneath.
- At the end of your video, be sure to freeze about 15 frames so that when you add the pause annotation your video does not look like it jerks.
YouTube End Card Template:
Here's a link for you to download a template that we've created for our YouTube Outro - http://rseo.co/Ubt8xQ
Hopefully this will help you think of some neat ways to create a custom end slate for your videos and increase engagement, views, rankings and more...
QUESTION: What other creative ways can you think of to use a custom outro or end slate on YouTube videos?
On this week’s Creator’s Tip we’re going to do something a little bit different, actually. I’m going to share my screen with you and show you exactly
how I made these outro slates here. And we’ll talk a little bit about why that’s important for driving views and ranking well in search and all that
kind of stuff coming up on this week’s Creator’s Tip.
Hey, guys! My name is Tim Schmoyer, and welcome to another week of Creator’s Tip, where every week we just help you guys who are making online video
content know how to make that stuff stand out the best on the web, including today. A lot of you guys have asked, Tim, how do you make this outro slate
here. You’ve seen it. I’m actually here in PremierPro, as you can see. And we’re doing something a little bit differently this week. I’m just gonna
show you guys exactly how I do this. This is like the end of last week’s Reel Web episode, so just like an example. I’ll just play it through here.
Usually at the end of my videos I’m just kind of winding down, and I’m kind of like, alright, I still wanna give you guys something to see while I’m
finishing up the show. So usually kind of around this place, and then I just kind of zoom out to that. And now, as you guys know, these will be
annotated to each of these videos, which are previous videos of ours. The subscribe button will be, and people can kind of listen to the end of this
show here while it’s fading out. And this is important because, as we’ve talked about in other videos, YouTube is paying more and more attention to how
much time our videos contribute to people’s overall viewing session on YouTube.
So if your video can do more to send more views, more traffic to other videos, and obviously you’d prefer that be your own, then your videos will rank
better in search and do better for audience retention. And also I think people are more likely to click on subscribe when they, even just reading some of
the titles they’re like, oh, this channels making other good content. Even if they don’t click on some of the other ones, there more likely to subscribe
because they have a glimpse of just kind of a sampling of some of the other stuff there.
So, here..I’m in PremierPro. Now you can do this in another editing, probably anything other than like the super basic ones like Windows Movie Maker or
like iMovie, but almost anything other than that should be able to do this. And if you’re kind of more intermediate to advanced editor, you already know
exactly what I’m doing here. But the rest of you guys, hopefully this will help you and how I do this.
So basically how I did it is, let me make this bigger for you, these are all my different layers. And you can see this bottom layer right here is going to
be this grey background right here. So if I, watch, if I turn this off, you see how that background goes away? Now turn that visibility back on. So that’s
actually all…I just created that inside Premier here, with some of the tools here. And then this right here is going to be all the titles, this layer.
So watch, if I turn this visibility off, those titles go away. Then these are each of these video clips. So this is Creators Tip 63, so if I turn that one
off, you can see how that one, that visibility goes away. Turn it back on, and so on, and all the way up to the logo, and then even like right here, right
here at the weekly look, that’s where you’ll see this start coming in right there. So, these are all just layers, and all I’ve done, just to kind of
summarize it for you and then I’ll give you guys a little more details for those of you who need it.
I’ve picked, I’m here in my video, right here with my main clips, see? This is where I decide, alright, I’m going to switch right at this point. And if you
guys have worked with layers before you know, the way it works is that this here – what you see here starts with the top layer and if you’re looking down
through all these layers, so the bottom-most layer will be this, which is why all of these are layered on top of the background. So if I was to do this
just –and this is kind of basic for some of you guys. But if I was to move this to the top, now see how it’s on top of everything.
But I want it on the bottom so everything else shows on top. What I do is I come here and I’ll use key frames. So basically I’m saying I want to start at
100% scale for the position to be nice and centered and then each frame I go forward, I do it in like 5 frames, and I key frame it. Here’s where I want it
to end. So I want it to be in this position at 43%. So, let me just do this for you guys. Remove these key frames, okay? That’s what it looks like
normally, now if I didn’t key frame it, see that would just stay on top of all of my other stuff. So I want it to get smaller.
Move four or five frames, 1-2-3-4-5, that’s where I want it to end, and I think I set this at like 43%. Now it’s the right size but it’s in the middle. And
so you know, if you wanted to you could just do it this way. I’ll just do it this way. It’s not the most efficient and then you can just kind of move that
into place just like that maybe.
So, now that’s going to stay there and all these other ones I’ve just, saying these are all key framed to be certain sizes. Just individual there.
Let’s start from scratch. I actually made you guys this one right here. This will be a link in the description below the video. You can go download it for
free. I’ll include this original Photoshop file so you can play with the different layers here if you’d like. You know if you change things. I already
saved, I also included a PNG file which will have these three titles turned off so you can add your own text in there, okay.
Here’s your – this is the background that you guys will be able to use. You can use that link in the description below. Go download it. Then you would
import your own videos with whatever editing software you use.
Let me open it up here. Let me grab just the video, cause I don’t want the audio in this case. So grab just the video, and extend it for the length of, you
know, that long. Now obviously, let’s say this is the main video alright? So I’m gonna put that maybe somewhere on top. And I’m maybe going to shrink it
down a little bit. So it’s maybe like right there.
I just have the black box there so you guys can have like an easy little border. Obviously you don’t have to use the border if you don’t want to. I’m just
going to put it like right there, how about that.
So now there’s that one, so now he will just play nicely right in there. And we could add some other videos, let’s grab one for the sake of the example
here. Let’s just grab this. And this would be another layer right on top but see now how it’s the top layer so it’s completely covered everything up here.
So what I’m going to do is go to my effects, and going to zoom it out a whole bunch. And let’s just put that one in the top there and zoom in a little bit
til it fits. Guys let’s just call that good. And let’s say it needs, let’s put a title on some of these. Bold titles. YouTube…oops…and make it like 60
maybe? Okay. So put that title and then you would do the same for each of these other ones too. It’s probably a little bit too big still. But, it’s just
for the sake of the example.
Alright, and then you just add whatever titles you want to underneath. I’m going to grab this one, drag it on top. Okay. So then you can see how you can
just build the rest of this yourself and you would annotate.
Now, here’s – let me go back to the Reel Web one, this actually, hopefully even if you are an expert editor and a lot of this kind of stuff, layers, is
review, this part might be helpful for you.
What I do when I get to the very end, here you’ll see, I say, blah, blah, blah, blah blah, talk to you later, bye. Okay. Now see right here, actually, the
last 15 frames are all frozen. See look I’ll zoom in a little bit. I’ll just move forward 15 frames, you can see how up here, how actually it’s all frozen.
And the reason I do that is because when you put that pause annotation – let me show you. Let’s just pick this one for example. Annotations. And…skip to
the end. Let’s zoom in here.
Okay, so you can see, here come the pause annotation, it’s coming up. And what happens is if you don’t have that 15 seconds at the very end, you can’t –
like it’s impossible to put this pause annotation at the very, very, very end of the video. Like you need to have a couple frames or something at the end
of the video. And if you don’t have these last frames right here as stills, if they are not frozen, like hold frames, then what will happen is you’ll have
the video will like jerk right after the pause annotation is over. So my 15 freeze, my 15 freeze frames starts right there. So you can even see that like
it started right before my pause annotation and then the pause annotation ends and it doesn’t look jerky, it doesn’t look like it jerks, because the video
itself is actually all freeze frame. Watch. See how it’s stopped and here’s a little pause annotation count down, giving people more time to click, then it
So I highly recommend you do that, that will really make your video look a lot smoother with that pause annotation. Give people like a couple, if they are
really super engaged with what you are saying here, give them a couple extra, maybe five, ten seconds to see, alright, maybe I do want to subscribe and
then they can go click before your video ends and shows a whole bunch of videos that are hopefully yours, but not always.
And just in case you don’t know how to make these annotations, once you’ve actually made this, as a part of your actual video file that you’ve uploaded to
YouTube, zoom out a little bit here. You’ve made this your actual video file, you’ve uploaded that to YouTube – to make annotations, not going to go into
great detail here cause that’s kind of outside the scope of this, but basically here in YouTube editor you add annotations and the spotlight one is the one
I use the most. So I’ll just grab that square. Let’s say I want to annotate this. Alright, so I just kind of click and grab that so it makes a shape in my
video and I would usually just make it the full duration of the video to the end, or however long this little, you want the annotation to last for here.
And then I just go here and click link. Let’s link this one to a video. So just copy and paste that link right into there and now this, now if someone
clicks it, this annotation it will take them to that URL. You could also do the same with the subscribe button, I have this one annotated, but in this case
I chose subscribe instead and put our, I just put ReelSEO right in there and it will automatically fill in the rest for you there.
So annotate all of those to link to the different videos you want them to go to. Put that pause annotation at the end with your half second or 15 frames
cause there’s 30 frames every second, so the half second of just stillness and you should be good to go.
I hope this helps, it’s been really quick I know. If you guys have any questions comment below. I’ll do my best to answer them. Hope this has been helpful
for you guys, make sure you subscribe. For next week’s video we’re going to talk about how to copyright your video content with an actual lawyer. So that
will be interesting. A lot of good stuff coming up there. And make sure you check us out at ReelSEO.com for all the stuff we’re posting for you guys all
throughout the week, good stuff there coming all the time.
And I will see you guys next week for our next Creator’s Tip video. Bye.