There has been a seismic shift in the world of video creation & consumption, and choosing the right strategy for your video distribution, and marketing campaigns is more critical than ever. But what are the key trends to follow, and what is the role of media companies in the new video ecosystem?
How can brands and media companies keep up with the latest insights, trends, and new data? Watch our free, recorded webinar and get the latest stats for online video from top industry thought-leaders.
There were 6.1 Trillion cross-platform video views between April 2015, and April 2016, that’s a staggering increase of 71% year-on-year. Data-driven video content is becoming the cornerstone of digital marketing campaigns, with 68% of marketers believing that original digital video content will be as important as original TV programming in the next 3 years. With YouTube reaching more U.S. based 18-49 year-olds than ANY broadcast or cable TV network, the reach and influence of online video content is only set to increase.
“The State of Video in 2016” Replay
In this webinar recording, Allison Stern, CMO and co-founder of Tubular Labs, and John McCarus, who co-founded The Digital Content NewFronts while at DigitasLBi and is the former Chief Strategy Officer at Federated Media, presented tips and trends for how to set up your program for success, and why you should choose certain tactics over others.
You’ll learn the following:
- How the video ecosystem is evolving
- Where video is heading and what to look out for
- Digital transformation strategies
- Winning case studies
Meet the Presenters:
Allison Stern: Allison is Tubular’s Co-Founder and CMO. Before Tubular, Allison worked at YouTube, with the sales operations, product marketing, and business development teams. Throughout her career, Allison has helped media companies, including 20th Century Fox and AOL, develop compelling online experiences and increase user engagement.
John McCarus: John is an accomplished digital media executive with extensive experience in digital video innovation, social media, intrapreneurship and successful change management. He has expertise in digital, social & video strategy for Fortune 500 brands, and is a recognized industry pioneer in new video content models. He is the Creator and co-founder of “The Digital Content NewFronts.”
So, watch the recording online now to keep up with the changes in online video, and learn what’s in store for the future.