Validation feels good ;-) What do I mean by this? Well, over the past year, many of the online video platforms that we write about, have begun to focus a bit on helping their customers deploy videos that are more search engine friendly. I imagine that the focus on video SEO comes from the platform’s customers who are hearing the video SEO buzz and are publishing more and more videos that they want to have discovered.
All of this is step forward with regard to hosted video SEO and is the reason that I started ReelSEO in the first place – so, it is music to my ears. It is likely music to the ears of the search engines (do they have ears?) as well as it helps them better index, ingest, and rank video landing pages.
I thought it may be worthwhile to quickly congratulate and highlight some of the platforms that have worked to provide a more search engine friendly video solution for their customers:
Brightcove was one of the first to focus on video SEO with an extensive set of API features available in BC3 which allow their customers to create more search engine friendly landing pages with the release of BC3 (now they are on to BC4.)
Ooyala hosted a with me and Pete Kocks, President of Truveo as speakers (I will make this available sometime this week for those of you who missed it). In 2008, they launched such that customers could automatically create and distribute MRSS feeds and Google Video Sitemaps. Additionally, last week, they released a new SDK which allows their clients to harness textual metadata on video landing pages.
Veeple, as we posted today, took a huge step towards greater video search engine friendliness by creating video embed codes to their customers that include alt text directly within the embed code which I believe is a first for an online video platform.
Sorenson 360, a “video delivery network” by Sorenson Media, in January, announced for their clients.
launched their “Video SEO module” which allows their customers to automatically generate Media RSS (MRSS) feeds and directly notify search engines of their existence, location and subject matter of their online videos.
BitsonTheRun has also evangelized the importance of Video SEO for their customers and they have on getting videos indexed in Google. They also have MRSS feed capabilities.
Congrats to the customers of these video hosting platforms. If there are any that I missed, please forgive me and let me know in the comments below. If ReelSEO helped in any way, we are glad to be of service and I would be remiss if I didn’t plug my own consulting services (feel free to contact me directly).