Ha ha suckers! We get iAd here…no wait, why is that cool? More ads is not what I need in my life. Steve Jobs announced that the UK and France will get iAd in December and then Ze Germans will get it in January. Whew, luckily, I’m not in any of those markets. Also in this edition: Young people lead online TV stampede, Beyonce banned from UK daytime.
iAd Expands to UK, France, Germany
So mobile apps and iOS devices will get loads of new ads which will spread like a virus (or fungus) across the continent after it covers the islands and major Western Europe markets. Well, it was bound to happen sooner or later. Advertisers on board already include major European brands like Unilever, L’Oréal, Renault and Louis Vuitton (of which, I use none).
There seems to be some conflicting reports of how well, if at all, advertisers are using it in the US. Apple says it’s great, the Wall Street Journal points to potential issues. Of course that was way back in August.
Younger Generation Leads Stampede to WebTV
Way back in June I speculated about who was leading the drive in online video uptake in my article: Under 18 Largest Online Video Viewer Demographic?
Well, more recently Horowitz Associates sort of confirmed my speculation (ahh…yes, satisfaction). Amongst their findings:
- 39% of broadband users watch TV on the web or mobile
- 25% watch daily or almost daily
- 37% of 18-34-year-olds watch daily
- 44% of 15-17-year-olds
- 3% of total viewing is done online, rest done on TV (seems low to me)
Now here’s the rub, Horowitz Associates surveyed 800 adult broadband users only. That’s a ridiculously low number when comScore reports some 175 million Americans are watching video online. In fact, the number of those surveyed is so low that you might as well just toss this research to the dogs.
See why this didn’t get its own post here at ReelSEO?
An Ad doing Exactly what it wanted
This isn’t really about online video, yet. Beyonce, sexy as she is, has a new perfume she’s carting around. She could smell like well, a lot of things, and would still be fine as in the “Damn girl! You fine!” way. Not the, “Oh you’re OK,” way.
Why am I talking about it? Because the ad is perfect in that it gets the exact message across by showing how sexy you might be, if you were Beyonce, or at least wearing her smell. The ad has been banned from UK TV prior to 7:30pm as being too provocative which to me means CHA-CHING! After all, that’s what they’re selling right? Sex?
Here’s the ad so you can be the judge. I wouldn’t say it’s not safe for work, but I also would probably question what you were doing in the office while watching it, if I were someone’s boss.
The UK ASA (Advertising Standard Authority) had this to say:
“Beyonce’s body movements and the camera’s prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children… …We considered that the ad should not have been shown before 7.30pm due to the sexually provocative nature of the imagery.”
And BINGO was his name-oh! Of course, I live in the country where partial nudity is A-OK at 4pm on standard local soaps and, I’m no prude.
Oh right, the online video tie-in (so Mark doesn’t think I’m just trying to slip in some P-word fun). Ads like this would play just fine online, wouldn’t they? There’s no hardcore censorship rules in place that would prevent this from showing up online at certain times of the day are there? I personally see absolutely nothing wrong with the ad and would expect it to show up on tons of sites including, most the Break Media‘s sites, day or night.
(let me make the introductions: Beyonce, Break…Break, Beyonce…oh you two know each other already?)
So perhaps Coty and Beyonce will just skip standard TV ads and move to online. It sure seems like a better place to advertise any time of the day as opposed to in the UK where Censorship still runs rampant because apparently, the government is far better at knowing what you need than you are.
Yes, I too am laughing at that last sentence.