comScore has released the monthly report on who does what, where on the web, commonly referred to as the comScore Media Metrix. The report, as usual, looks at top web properties, ad networks and the changes in the traffic on those properties.While the travel sector scored highly, online games rose and teens jumped online with school getting out, I’m only really going to look at the impact that online video had on the numbers.
Google held the top spot, <sarcasm> I am so shocked! </sarcasm> and Yahoo! hit second, Microsoft third. Most importantly, ESPN went up 12 spots due most likely to their online coverage and video of the World Cup. FIFA.com also took the top gainer spot for the month dribbling past Oprah and everyone else. Also in the list was Univision, also big into both football and online video. Arriba muchachos!
|comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)|
June 2010 vs. May 2010
Source: comScore Media Metrix
|Total Unique Visitors (000)|
|May-10||Jun-10||% Change||Rank by Unique Visitors|
|Total Internet : Total Audience||215,691||215,061||0||N/A|
|The Mozilla Organization||18,770||29,576||58||39|
|Univision Communications Inc||5,008||6,317||26||232|
*Ranking based on the top 250 properties in June 2010. Excludes entities whose growth was primarily due to implementation of Media Metrix 360 unified digital audience measurement.
Now on to the top 50 web properties all around. I’ve highlighted the video heavy sites for your viewing pleasure. Sure it’s only 13 of the top 50, but most of those others feature video of some sort. Looking at the Google number it seems that YouTube pulls far more visitors that the search engine and other services combined. The Video Metrix showed that Google Sites had 144.5M unique visitors or roughly 80.8% of visitors to Google Sites.
Yahoo users are far less video conscious it seems as only 44.9M are included in the Video Metrix while 170.2M are listed here, that’s just over 26%. Even FOX has closer to 50% of their users coming for video (41.6M).
Here’s the top ten video properties with their overall number and percentages:
|Property||Video Metrix |
(unique viewers in millions)
(users in millions)
So Vevo and probably Hulu (not in the top 50 web properties) have the highest percentage of video viewers with Google running third and Break fourth (based on percentage of total viewers watching video).
|comScore Top 50 Properties (U.S.)|
|Total Internet : Total Audience||215,061|
|1||Google Sites||178,785||26||YellowBook Network||36,420|
|2||Yahoo! Sites||170,221||27||Break Media||35,729|
|5||AOL LLC||107,477||30||iVillage.com: The Womens Network||34,927|
|6||Fox Interactive Media||88,826||31||Federated Media Publishing||34,644|
|7||Ask Network||87,405||32||Superpages.com Network||34,065|
|9||Turner Network||85,294||34||Weatherbug Property||32,827|
|10||Amazon Sites||75,968||35||Disney Online||30,954|
|11||CBS Interactive||74,445||36||Verizon Communications Corporation||30,902|
|12||Wikimedia Foundation Sites||72,127||37||ESPN||30,585|
|13||New York Times Digital||68,912||38||Expedia Inc||30,059|
|14||Apple Inc.||68,265||39||The Mozilla Organization||29,576|
|16||Viacom Digital||66,038||41||AT&T Interactive Sites||28,071|
|17||Demand Media||54,619||42||Time Warner – Excluding AOL||27,975|
|18||craigslist, inc.||50,715||43||Target Corporation||26,913|
|20||Comcast Corporation||45,680||45||Gorilla Nation||26,448|
|21||Weather Channel, The||44,291||46||Everyday Health||26,279|
|22||Answers.com Sites||40,377||47||The Washington Post Company||25,770|
|23||Adobe Sites||37,522||48||Warner Music||25,740|
|24||Technorati Media||36,971||49||NBC Universal||25,468|
|25||NetShelter Technology Media||36,930||50||WorldNow Sites||24,620|
Finally, we come to the ad networks. Now comScore changed the Video Metrix reporting and so we have top video properties by ads viewed there, so I’ll have to just highlight those sites that showed up in that report (red) and the highest potential reach as per Video Metrix (blue).
|comScore Ad Focus Ranking (U.S.)|
|Rank||Property||Unique Visitors (000)||% Reach||Rank||Property||Total Unique Visitors (000)||% Reach|
|Total Internet : Total Audience||215,061||100.0|
|1||BrightRoll Video Network – Potential Reach||202,024||93.9||26||FACEBOOK.COM||141,638||65.9|
|2||SpotXchange Video Ad Network – Potential Reach||197,397||91.8||27||AudienceScience**||140,298||65.2|
|3||BBE – Potential Reach||189,271||88.0||28||interCLICK**||139,138||64.7|
|4||Tremor Media – Potential Reach||185,726||86.4||29||Casale Media – MediaNet**||136,787||63.6|
|5||Yahoo! Network**||184,340||85.7||30||Adconion Media Group**||134,770||62.7|
|6||AOL Advertising**||184,160||85.6||31||Pulse 360**||128,686||59.8|
|7||YuMe Video Network – Potential Reach||182,454||84.8||32||Burst Media**||127,586||59.3|
|8||Google Ad Network**||182,237||84.7||33||Break Media – Potential Reach||120,214||55.9|
|9||Adconion Video Network – Potential Reach||180,287||83.8||34||MSN||117,819||54.8|
|10||Advertising.com Video Network – Potential Reach||177,220||82.4||35||NNN Total Newspapers: U.S.||112,884||52.5|
|11||ScanScout Network – Potential Reach||173,714||80.8||36||YOUTUBE.COM*||112,005||52.1|
|12||ValueClick Networks**||173,238||80.6||37||Viacom Digital Network – Potential Reach||110,609||51.4|
|13||170,251||79.2||38||ADSDAQ by ContextWeb**||108,818||50.6|
|14||Yahoo! Sites||170,221||79.2||39||CPX Interactive**||108,177||50.3|
|15||TidalTV – Potential Reach||165,088||76.8||40||AOL LLC||107,477||50.0|
|16||Digital Broadcasting Group (DBG) – Potential Reach||163,601||76.1||41||AOL Media Network||107,434||50.0|
|17||24/7 Real Media**||162,833||75.7||42||Adify**||105,639||49.1|
|18||Microsoft Media Network US**||157,947||73.4||43||ITN Digital – Potential Reach||103,279||48.0|
|19||Specific Media**||157,690||73.3||44||Centro – Potential Reach||103,006||47.9|
|20||Turn, Inc**||156,156||72.6||45||IB Local Network – Potential Reach||99,268||46.2|
|22||FOX Audience Network**||148,759||69.2||47||Vibrant Media**||99,229||46.1|
|24||Tribal Fusion**||146,270||68.0||49||AdBlade Network**||93,157||43.3|
|25||Traffic Marketplace**||142,102||66.1||50||MTVN Tribes – Potential Reach||92,420||43.0|
Those on the Top US Online Video Properties by Video Ads Viewed, who did not make this chart include: Hulu (31.5 ads per viewer), CBS Interactive (6.9) and ESPN (5.7). Microsoft Sites combined reached it (9.2) but on this chart are broken out into specific sites like MSN, Media Network, etc. Also, Google and YouTube are separated showing that YouTube has 112 million unique viewers. Plugging that into the video metrix number it means that only about 32.5 million people watch video on other Google sites, which is still enough to make them 7th overall and YouTube number one.
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in June. For instance, Yahoo! Sites was seen by 79 percent of the 215 million Internet users in June.
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network.