1 billion a dayYouTube is celebrating with a special celebratory logo stating they've attained one billion videos a day. That's a whole lot of ones and zeros if you think about it.

"Today, I'm proud to say that we have been serving well over a billion views a day on YouTube," Chad Hurley, chief executive officer and co-founder of YouTube, announced in a blog posting, calling it "great moment in our short history."

Oddly their celebration comes three years to the day almost from the Google acquisition. (A billion is still a long way from a googleplex by the way) What does it mean for them?

Well it certainly means they're using a hell of a lot more bandwidth than they were when they were gobbled up by Google. It might mean they turn a profit, but we don't know that now do we? They, Steve and Chad the founders of YouTube, say it's all about three things:

  • Speed matters: Videos should load and play back quickly.
  • Clip culture is here to stay: Short clips are voraciously consumed and perfect for watching a wide variety of content.
  • Open platforms open up possibility: Content creation isn't our business; it's yours. We wanted to create a place where anyone with a video camera, a computer, and an Internet connection could share their life, art, and voice with the world, and in many cases make a living from doing so.

But none of that talks about monetizing it all. Sure they have ads in place and new deals that are encompassing a lot of premium content, but really, that bandwidth has to be a huge cash synch.

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Of course others are making cash off the site by creating their own, unique content and being members of the Partner program. So we have to assume that YouTube is generating a sizable penny as well. But is it enough to cover the bills? Maybe someday Google will give us the nod and a wink and then we'll know.

But for now, all we can do is say "Shit, I wish I'd thought of YouTube first..."

Oh yeah, here's something else fun - if you look at the image/logo on YouTube's site, youll see that the name of the image file is "logo_holy_crap_1bn_a_day-vfl124472.png"