In our online video predictions for 2008, we touch briefly on the fast growing convergence between online video and local search. In the past year or so, several announcements were made with respect to local – meets – online multimedia:
- Several internet into their local search platforms (in a limited way, if you ask me). Superpages, putlocal, yellowpages.com, and others.
- Youtube announced integration with Google Earth, and a few sites popped up with the ability to search for videos by location via the youtube API.
- Research released from the likes of Borrell, Kelsey Group, and others demonstrated that not only is local video advertising effective for advertisers, but that online video and local search in particular presents the largest growth opportunity over the next several years in terms of online advertising revenue.
Clearly the convergence of local search and online video presents an opportunity for advertisers to more effectively reach and target local consumers. The other opportunity that is not as often discussed is the opportunity for local media companies, content producers, broadcasters, etc… to use this convergence for the creation of hyper-local multimedia content.
The convergence of online video and local search also presents a real and effective means for citizen journalists to deliver hyper-local content and news coverage.
What if you could stream live video from your mobile device, while driving? What if you were following a live police chase? BTW, bad idea. Mobile webcasting tied to hyper-local content and mapping would create a similarly interesting opportunity for advertisers, consumers, and media companies alike.