I interviewed Chicago's high-profile "new media" attorney Daliah Saper about some of the important issues that video marketers and other professionals need to be aware of if they are using (or plan to use) other people's music in their own online video pieces, and for their own professional gain.
Music Law 101 & Online Video
There are so many ways people are trying to monetize video today, and they're doing a lot of it with music. Some marketing professionals (including myself) would argue that a lot of video out on the web wouldn't be nearly as successful with engaging visitors if it didn't also include a good music soundtrack behind it. However its clear by all of the popular songs behind lots of viral videos on the Web today that most people who use other people's music are not doing it the right, legal way.
I happened to be in Chicago to check out Daliah's monthly office seminar, with this month's subject being Music Law 101. Daliah was gracious enough to do a podcast show with me before her seminar on the subject, and explain to our own audience the legal issues with featuring other people's (or other rights owners') music in your own video content – especially for professional/commercial use. Daliah actually did the interview with me from her phone walking to her office while we were recording in the studio. (Now that's what I call dedication, flexibility, and efficiency!)
Click the play button at the top of this page and listen our discussion on music legal issues in online video:
- What are the legal issues (copyrights) with music in online video that people need to pay attention to?
- Who are the copyright owners in a recorded music piece (who's rights you may be infringing on)?
- What are the damages you can suffer if use other people's music in your video without permission?
- How can you find out who does own the music copyrights (and get legal permission)?
- How you can copyright protect your own music in your videos?
- What's the criteria for "fair use" with using other people's music in your own videos? (And why Daliah says that the fair use argument is typically not a good defense if that's your only defense.)
About Daliah Saper
Daliah Saper is the principal attorney for Saper Law Offices in Chicago, specializing in intellectual property law, media and entertainment law, litigation, and business affairs. I first met Daliah at a law conference in Chicago, where she spoke on "New Media" issues including trademark and copyright law on the Internet. She is one of those attorneys who walks the walk – being fully involved in social media, and especially "gets" online video – even doing regular video seminars around important legal issues with New Media.
Here are just a few of Daliah's accolades. (You can check out Daliah's full bio here.)
- She's handled several high profile cases and has been featured on tv, radio, and several publications; and has repeatedly received the honor of being named a "Rising Star” by Chicago's Super Lawyers magazine
- She is on the faculty of the Practicing Law Institute, and has been selected by Harvard Law School's Berkman Center for Internet & Society to be a member of Harvard's new Online Media Legal Network (OMLN), and;
- She is an adjunct professor at Loyola University Chicago School of Law, teaching a Sports and Entertainment law course.