Move over VMAs, YouTube have just announced they are launching their very own awards show, the YouTube Music Awards (please, let’s not ever call it the “Tubies”) on November 3rd. To be streamed live across the internet from Pier 36 in New York, the awards will be a fan-powered celebration of pop music from the past year. Actor Jason Schwartzman will host the event which will also include live performances from Rio, London, Seoul and Moscow. Lady Gaga, Arcade Fire and Eminem are some of the acts that will headline (what, no Miley?) alongside YouTube favourites CDZA and Lindsey Stirling. Expect more to be announced.
Nominations will open to the public on October 17th and YouTube confirm that these will be based on the most watched and most shared music content on the site over the past 12 months. Fans can vote for their favourites by sharing their nomination choice across their social networks. It’ll be interesting to see how closely YouTube tie in Google+ with this following the new integration with comment filtering and how badly Google want Plus to succeed……..
Sponsored by car manufacturer Kia, filmmaker Spike Jonze is on board as Creative Director and he wants the whole night to “feel like a YouTube video itself“. Here’s the juice on the event: