It’s been an extraordinarily good year for Kmart on YouTube with their ‘Ship My Pants‘ and ‘Big Gas Savings‘ videos hitting a combined 24,640,122 views (at time of writing) since April 2013. However, for their third major campaign of the year, they leave behind the double entendres and turn their attention to the playground and a bunch of super cute kids smack talk their way around the store’s free back-to-school layaway plan.
Of course, being Kmart, the sassiness is completely endearing and the Yo Mama references are all Mama positive. Stand out lines include “Yo mama is like a cheese-plate, she saved so much cheddar on that outfit” and “Yo mama is so fiscally responsible she got all this on free layaway”. The video is attracting some very mixed reviews based on language and the supposed targeted demographic though. Let’s see how viral this one goes for the company.