Ashton Kutcher:

“I think that online video as a medium has inspired a whole new level of creativity. Everyone can be an artist and I really appreciate that. I also think that the S & P standards are different and allow a little more creative freedom. And because it is short form, it allows people who don’t have a lot of money to create content to create content. and I think that most creativity comes from when there is a bit of a financial strap.”

Jason Goldberg:

“Well, we will be measuring our video for sure and when it comes to our model and how to monetize it or be done through display and branded. For us it is about finding the right partners for the right content.”

Katalyst Media was started by Ashton Kutcher and Jason Goldberg. The company has been responsible for TV shows such as Beauty and the Geek and Punk’d, and movies including Guess Who and The Butterfly Effect. In 2006 the company signed a deal with AOL to produce five programs, each with at least 20 mini-episodes, to be distributed on and AIM. “Blah Blah Blah” is a new original content Web property that delivers a unique perspective on popular culture from the vantage point of the Blah Girls. The Blah Girls are an animated clique of teenagers who enjoy providing their commentary on the latest entertainment themed news and happenings. With this initial foray into the digital medium, Katalyst Media is applying their expertise in content creation in a new form, and providing a compelling offering to advertisers.

This interview was provided courtesy of Alexa from Ooyala