At ReelSummit 2014, attendees were treated to a fantastic keynote address from Jeroen (JW) Wijering, founder of JW Player, which focused on three technical innovations in online video. Jeroen is one of the world’s leading experts in this field and he gave the audience his insight into adaptive streaming, video transcripts, and hotspots for interactive video.
Jeroen Wijering (JW Player) on Innovation in Video Technology
What does JW know about video innovation? More than most, that’s for sure. When he wrote the first version of JW Player, there was no such thing as an open source video player. There were a couple of consultancy companies offering video player capabilities for a price, but JW launched a free player which could be downloaded directly from his blog. One of the first companies that actually that player was a small start-up called YouTube……..
Way before YouTube was bought by Google, the concept was to give away free video hosting for everybody, and of course, they have been very successful at that. As for JW Player, they were the first to support HTLM5, and the first to comply with video advertising standards. The platform is monetized, and one of the biggest outside of YouTube.
Adaptive Streaming: The New Industry Standard
Adaptive Streaming is a technology that has been around for a while, but is surprisingly underused. It’s basically a way to distribute and play your video content without loading the video as an entire file. This is hugely beneficial if you publish long-form video content because if the viewer bails before the end, the rest of the video isn’t served, and that saves you money in bandwidth costs.
Adaptive Streaming also constantly re-evaluates the stream as the video downloads so the viewer is served the highest quality possible, and this has an immediate and real impact on conversion and potential revenue. That’s why high-end platforms like YouTube, Netflix, and JW Player use this technology. For more information on Adaptive Streaming, particularly for mobile video, JW goes into more details for our Creator’s Tips:
Transcripts and Their Impact on Search and Accessibilty
Another innovation in video technology is the transcript. Captioning your video content is a really big deal for several reasons. Firstly, it allows your viewers to read along with the video, and also read along at their own pace. Transcripts also make the video ‘searchable’ so Google and the other engines can return it in their results for more keywords. Because captions work so well for SEO, JW’s team use transcripts a lot for their blog videos.
Interactive Video Hotspots: The Hyperlinking Web
Interactive video gives your viewers the ability to jump to a particular hotspot in the video. Not only can they pinpoint a section they wish to watch, they can also jump back to the table of contents and choose another section to watch. This type of technology really makes your video accessible. You can also link to offsets in other videos, so you are basically creating a sort of video hyperlinking web.
We’d like to thank Jeroen and JW Player for the support for the ReelSummit conference, and for so generously giving his time. We’d also like to give a big thanks to Lily Bond and 3PlayMedia for their write-up of the keynote address, and for providing the closed captions for Jeroen’s presentation.