Unless you’ve been living under a rock, you’ve heard about the bendy iPhone 6 Plus and #BendGate that has tarnished Apple’s reputation.

The biggest sales ever of the newest product from technology’s most beloved brand took a big hit this week when some videos like “iPhone 6 Plus Bend Test” from Unbox Therapy started showing how the phone could be bent. In just the past few days, this video alone has been viewed more than 35 million times.

#Bendgate – The Latest YouTube Phenomenon

But is it all overhyped? Apple has sold more than 10 million iPhone 6 and iPhone 6 Plus models in the first few days, and yet the company says only nine people have contacted them to complain. However, #BendGate has started a worldwide trend, with people around the world wanting to test their strength by attempting to bend various phones and other objects (including David Di Franco’s Banana Bend Test #BendGate – he tries it both with a case, and without).

Using the Octoly Suite360 YouTube listening tool we’ve tracked tons of new videos and millions of views about Apple and various bending tests over the past few days. In one of these non-iPhone videos, Unbox Therapy, whose strong wrists warped the iPhone 6 Plus, was able to budge the Galaxy Note 3, but not permanently warp it.

This has led Samsung to put out a print ad parodying Apple’s bendiness. But is Samsung beyond reproach? Adam Mckeithan took to YouTube to try to screw up his year-old Samsung Galaxy S4. Adam’s iron thumbs were able to break the glass of the S4. The phone functions, but still wobbles. Result: Samsung has been bent!

One parting thought: A man of less-than-Herculean strength, Rich Tehrani, took to the Stamford, Conn. Apple Store to try his might on the iPhone 6 Plus display unit. He was was unsuccessful in his quest. Interestingly, he also reports that Apple Store employees have been trying to bend the phones without any success. Perhaps those display units should be sold at a discount with all the bending they’ve been getting. Tehrani feels that there may be a conspiracy afoot to short Apple’s stock. Apple’s stock did fall 3.8% yesterday due to buzz about bendy iPhones and the problematic iOS update.