I stumbled upon a pretty cool infographic from Nielsen I thought I would share. It takes a look at media consumption on each screen for the past few quarters. There’s nothing alarming here, TV took a small dip and in 2011 vs 2010 and other stuff increased. We all knew it was happening but now we have some form of quantification for it all.
This won’t really help you plan your advertising or marketing campaign but it could be used to justify some expenditures in an upcoming pitch, etc.
2011 Video Consumption: Mobile vs. TV vs. Internet Viewing
Basically, TV lost around 5 million viewers in 2011, but only 2 million from Q1 2010 to Q4 2011. Meanwhile, Internet video jumped 6 million in 2011 and 11 million from Q1 2010 to Q4 2011.
Along with that also came a rise in time-shifted TV viewing with about 19 million more people doing it at the end of 2011 versus the beginning of 2010. Finally, mobile video also rose. Again, no surprise with the rapid increase in smartphones and tablets in the marketplace, this was bound to be a trend.
Still, if you combined online video viewers and mobile video viewers, you still wouldn’t reach the 284 million Americans that are watching TV, even after the dip it’s taken. The report also said that the average American watches 5 hours of video a day and 98% is from TV. That’s a small shift to go along with less people doing it. I never considered myself average and the fact that I don’t fit that description is a point of pride with me. I’ve already cut the cable and weened myself off all but around 6 hours of TV a week. All of the findings come from the Nielsen Cross-Platform Report which was just released.