Industry/Sector: Retail & E-Commerce

Procter and Gamble Launches ‘Pick Them Back Up’ Ad Campaign

Proctor and Gamble's new worldwide feelgood ad campaign has gone viral, just in time for the 2014 Winter Olympics, where they are also setting up a base to support the families of Olympians in Sochi. But it's moms who really get the special treatment in “Pick Them Back Up”.

New Old Spice Ads: Mommas Gonna Hate Edition

Old Spice are the masters of the funny commercial and their latest, featuring some incredibly creepy moms, are already going viral. They are weird, distinctive, very memorable and will frighten the life out of teenage boys.