Industry/Sector: Retail & E-Commerce

‘First Kiss’ Goes Super Viral, Revealed as Branded Video Ad

'First Kiss' has generated 27 million views in just a couple of days but how many viewers would have taken the time to watch it had they known in advance that it was in fact a video ad for a clothing company? Admittedly, a brilliant, highly-shareable one, but an ad all the same....

New Old Spice Ads Ask Men to Take a Good Look at Themselves

If a friend sends you a link to check out flavoring for your soul patch, or where to buy a t-shirt that can hide your body fat and give you great muscle definition at the same time, then click on it and watch the latest video ads from Old Spice. ...

Procter and Gamble Launches ‘Pick Them Back Up’ Ad Campaign

Proctor and Gamble's new worldwide feelgood ad campaign has gone viral, just in time for the 2014 Winter Olympics, where they are also setting up a base to support the families of Olympians in Sochi. But it's moms who really get the special treatment in “Pick Them Back Up”....

New Old Spice Ads: Mommas Gonna Hate Edition

Old Spice are the masters of the funny commercial and their latest, featuring some incredibly creepy moms, are already going viral. They are weird, distinctive, very memorable and will frighten the life out of teenage boys. ...