Industry/Sector: Media & Entertainment

Jimmy Fallon: I Love YouTube and YouTube Loves Me

Carla Marshall
Jimmy Fallon's 'Tonight Show' YouTube channel just hit 3 million subscribers, and the comedian and late-night TV host said a big thank you in the best way - by video. Not only is Fallon a hit on NBC, but he's also the most engaged late-night chat show host with online viewers. ...

Elmo & The Cookie Monster Have Fun Launching Their Own SVOD

David Holland
Sesame Street has launched a new subscription video on demand service that delivers full-length TV episodes of Sesame Street online. Subscription costs $3.99 per month or $29.99 per year and the site is ad-free as well as fully optimized for viewing across all screens,...

Endemol Beyond Opens its Doors to Video Content Partners

Carla Marshall
Since its launch in November 2013, Endemol Beyond USA has already signed up big name creative talent like Courtney Love, Pitbull and MattyB. Now, the Premium Content Network is opening its door to content creators who want to join up and become part of the talent. ...

Comedy Central Is Not Fooling Around With Launch Of New Streaming App

David Holland
Comedy Central has launched an app that will allow viewers to watch full episodes of some of their favorite shows like The Colbert Report, South Park, and The Daily Show, on their Apple devices for free the very next day. Cable subscribers will get access to even more content....

How Red Bull Uses Branded Entertainment to Win on YouTube

Jon Spenceley
It's hard to miss the phenomenal success that Red Bull has had on YouTube. With over 3.5 million subscribers, and 750 million combined views, the energy drink powerhouse dwarfs most other brands when it comes to online video. So how do they do it? ...

Breaking News Videos From Vice Media Break The Mould

David Holland
Vice has been a point of reference for alternative news for years but now they've gone (almost) mainstream with a news and current affairs platform that promises the most hard-hitting coverage from their 1000 on-the-ground- local reporters....

House of Cards is Back and Here’s Why You Should Give a Damn

Christophor Rick
Never mind Valentine's Day, fans of Frank Underwood have been waiting months for the return of 'House of Cards', the Emmy-award winning Netflix series. It's back tomorrow, and even if you don't intend to watch it, you should know why it's such a trailblazer. ...

NBC Strike Winter Olympics Video Content Deal With Facebook

Carla Marshall
After the success of the 2012 London Games, NBC are again teaming up with Facebook to promote their video coverage of the Sochi Winter Olympics. NBC plan around 1000 hours of online video coverage over the 2 weeks, with the Facebook deal the first big social partnership announced. ...

BBC Confirms Best Ever iPlayer Performance Thanks To Sherlock, Dr Who

Carla Marshall
BBC iPlayer viewing on tablets overtook PCs and laptops for the first time ever over the Christmas period. The service also received the most download requests in its history with the Dr Who Special generating 2 million unique downloads across all devices. ...

Will 2014 Really Be The Year Of The Tech/Media Merge?

David Holland
LinkedIn's Big Idea List for 2014 includes the proposition that the big tech and media companies will merge even further to produce unique, original content across different platforms. But how viable a concept is this?...

Do YouTube Movie Trailer Searches Correlate to Box Office Success?

Mark R Robertson
Are YouTube search queries an indicator of a movie's success? It should come as no surprise that the most popular movies are also the one people search for the most, but how predictive are they when you compare the data between different movies? Google found some answers. ...

You Can Observe a Lot by Watching Movie Trailers

Greg Jarboe
What can we learn from movie trailers wen it comes to video marketing on YouTube? Considering that many movie trailers have created extraordinary buzz on YouTube over the years, learning how they market themselves can be an effective strategy for any video content creator....