Industry/Sector: Media & Entertainment

House of Cards is Back and Here’s Why You Should Give a Damn

Never mind Valentine's Day, fans of Frank Underwood have been waiting months for the return of 'House of Cards', the Emmy-award winning Netflix series. It's back tomorrow, and even if you don't intend to watch it, you should know why it's such a trailblazer.

NBC Strike Winter Olympics Video Content Deal With Facebook

After the success of the 2012 London Games, NBC are again teaming up with Facebook to promote their video coverage of the Sochi Winter Olympics. NBC plan around 1000 hours of online video coverage over the 2 weeks, with the Facebook deal the first big social partnership announced.

BBC Confirms Best Ever iPlayer Performance Thanks To Sherlock, Dr Who

BBC iPlayer viewing on tablets overtook PCs and laptops for the first time ever over the Christmas period. The service also received the most download requests in its history with the Dr Who Special generating 2 million unique downloads across all devices.

Will 2014 Really Be The Year Of The Tech/Media Merge?

LinkedIn's Big Idea List for 2014 includes the proposition that the big tech and media companies will merge even further to produce unique, original content across different platforms. But how viable a concept is this?

Do YouTube Movie Trailer Searches Correlate to Box Office Success?

Are YouTube search queries an indicator of a movie's success? It should come as no surprise that the most popular movies are also the one people search for the most, but how predictive are they when you compare the data between different movies? Google found some answers.

You Can Observe a Lot by Watching Movie Trailers

What can we learn from movie trailers wen it comes to video marketing on YouTube? Considering that many movie trailers have created extraordinary buzz on YouTube over the years, learning how they market themselves can be an effective strategy for any video content creator.