NowThis is the most-watched news publisher on Facebook, with over 1.2B video views on the platform in April 2016. Learn how this Millennial-friendly publisher is crushing traditional broadcasters when it comes to news and current affairs distribution.
When it comes to movie trailers for the 2016 Best Picture Nominees, viewer engagement is higher on Facebook than on YouTube. Across all social video platforms, there has been a 236% increase in views compared to the same time last year. Also, top YouTubers CinemaSins cast a critical eye over the trailers for ReelSEO.
BuzzFeed publishes content on over 30 platforms in seven languages in 11 countries, but data on unique visitors falls very short as it doesn't include people who watched BuzzFeed’s videos on YouTube, Facebook, Snapchat Discover, Instagram, Yahoo, Tumblr, Vine, or their mobile app. Now the brand confirms how it analyses a different set of metrics in order to understand its impact across the globe.
Late night television stars like Jimmy Fallon, Jimmy Kimmel, and James Corden are not only huge hits on TV, they are also generating massive views and engagement for their online video content. We take a look at late night television's takeover of YouTube.
Late Night Talk Shows are not only on the cutting edge of pop culture, but they are also winning big across social media for social video content relating to the 2016 Presidential Election. We take a look at how Fallon, Kimmel, Colbert, and others, are performing with their take on U.S. politics.
To date, official teasers and trailers for 'Star Wars: The Force Awakens' have generated a staggering 223 million views on YouTube and Facebook - and that's just for the official Star Wars accounts. But is the film generating the same interest across the rest of the Internet?
The new full-length trailer for 'Star Wars: The Force Awakens' has set the Internet alight again this week. All the buzz helped generate over 83M video views for the clip across YouTube and Facebook in the first few days alone. And those stats are just for official uploads, you can add another 50M or so for fan videos, re-uploads, and user-generated content.
Ad blocking software is causing real harm to small video creators who rely on the revenue generated by carrying advertising. With 34% of U.S. adults actively using apps to block ads, we look at the effect on video publishers of losing out on this vital revenue scheme.
YouTube provided the perfect incubator for growing the Multichannel Network model, but now many MCNs are looking for opportunities beyond the site, to benefit the network, its stable of creators, the brands they collaborate with, and the platforms they publish to.
Jimmy Kimmel's heartfelt reaction to the killing of 'Cecil the Lion' not only went viral on Facebook and YouTube, but uploading the broadcast to both platforms created maximum impact for the topic, and helped raise nearly $1M towards lion welfare.
Warner Brothers released trailers for two highly anticipated new comic-book based movies at last week's San Diego Comic Con. The buzz around the films, plus the timing of the new teasers created a viral frenzy for both 'Suicide Squad', and 'Batman vs Superman: The Dawn of Justice'.
'Through the Wringer' is a brand new video marketing series from VidiSEO that breaks down the YouTube strategy of major brands, and top independent creators. This week, we take a look at 'The Late Show with Stephen Colbert'.
Influencer marketing is one of the most effective forms of collaboration and promotion for video marketing teams. And, believe it or not, Disney’s 'Newsies' musical offers some strategic insights about key influencers and how to reach out to them.
Our 'Through the Wringer' series highlights some of the top brands and creators on YouTube, as we take a look at their video programming, marketing, and community strategy. In this week's post we shine a spotlight on 'The Tonight Show with Jimmy Fallon'.