Industry/Sector: Media & Entertainment

Online Video and Brand Development: How Disney Gets it SO Right

Disney was the 4th most watched media property in 2017, generating over 44B views with its impressive stable of branded channels across Facebook and YouTube. We take a look at how the iconic publisher gets brand development and online video so right. ...

Timothee Chalamet’s Rising Star A Hit in Oscar’s Top 5 Online Videos

He didn’t walk away with a little gold statue, but Timothee Chalamet was perhaps Oscar’s very biggest star on the very smallest of screens, according to Tubular Labs’ analysis of the five most popular online videos about 2018’s Oscar night ceremonies. ...

How the Big Media Companies Are Winning at Social Video

Every day, online audiences dedicate hours of their lives to watching video content on platforms like YouTube and Facebook. Sometimes they’re watching relatable influencers, and other times they’re watching engaging content from brands. But one particular type of creator is making waves in social video on a regular basis, and these are the media companies....

How Jukin Media is Leveraging Original Video Content After Viral Success

Jukin Media, well-known for its viral video licensing and distribution business model, has launched its own production studio and announced its intentions to delve into original content. What will that look like when the brand is so closely tied to user-generated content? ...

Superheroes and Nostalgia Drive Warner Bros. Social Video Strategy

Across the main social video platforms, Warner Bros.’ properties boast more than 200 million followers and subscribers. We took a deep dive into some of the top-level Warner Bros. film and entertainment-related social accounts to see how the company operates its online video strategies as well as what content performs best on various platforms....