Industry/Sector: Media & Entertainment

How Jukin Media is Leveraging Original Video Content After Viral Success

Jukin Media, well-known for its viral video licensing and distribution business model, has launched its own production studio and announced its intentions to delve into original content. What will that look like when the brand is so closely tied to user-generated content? ...

Superheroes and Nostalgia Drive Warner Bros. Social Video Strategy

Across the main social video platforms, Warner Bros.’ properties boast more than 200 million followers and subscribers. We took a deep dive into some of the top-level Warner Bros. film and entertainment-related social accounts to see how the company operates its online video strategies as well as what content performs best on various platforms....

How Refinery29 Owns its Lifestyle Video Presence

Refinery29 is one of the most popular, fastest-growing media brands in the world, and also one of the most-recognized publishers of online video. Here’s how Refinery29 continues to attract views and why the publisher is worth paying attention to in terms of video strategy....

Business Insider Videos Thrive on Delivering Soft News

Business Insider has established itself as a go-to source for clips related to news, current events, human interest stories and more. Read why the publisher's video strategy is a vital part of its digital success story....

Carpool Karaoke: From Snackable Content to Viral Phenomenon

The goal of show-related online video content has always been to generate more TV viewers to the show. But with 'Carpool Karaoke', an engaged audience has been built online around that snackable content, and it's driving the huge success of 'The Late Late Show with James Corden' across all mediums....

A Day in the Life of the Weather Channel’s Digital Editor-in-Chief

Did you know The Weather Channel has a host of related digital channels that generate around 400M video views on Facebook a month? We talked to its digital editor-in-chief Neil Katz, about growth hacking, digital video strategy, and dancing llamas. ...

Here’s the Daily Mail’s Winning Social Video Strategy

With over 11.3M followers on Facebook alone, The Daily Mail is one of the most-watched news and media publishers of 2017. But what makes the brand’s videos so appealing? Here’s what we discovered when we analyzed the Daily Mail’s video content....

Audiences Can’t Get Enough of Wonder Woman Video Content

The much-anticipated Wonder Woman movie has finally been released, and the initial reviews are very positive. But how does this enthusiasm for Wonder Woman translate into views and engagement on videos like official trailers and fan-related content?...