Industry/Sector: Government & Non-Profits

How the British Red Cross is Using YouTube to Save Teenage Lives [Case Study]

When the British Red Cross wanted to reach as many teenagers as possible to teach them the benefits of learning first aid, they knew they had to create a campaign that would engage them from the start. So it reached out to some top UK YouTube creators to help. The results were very encouraging.

Charity Lets Viewer Decide Ex Cons Fate With Innovative Pre-Roll Ad

Huge numbers of viewers skip the pre-roll ads every time they come across them. However, a new video advertising campaign from a UK charity wants you to take a few seconds to see how much of an opportunity you are willing to give an ex-offender at his job interview.

Charity: Water Shows How Video E-Mail Campaigns Can Be Successful

A recent study in the e-mail video campaign of charity: water sheds light on how to create an e-mail campaign that works, that compels rather than annoys. The trick: only send to people who want to receive these e-mails, don't ask for the money, and compel people to want to help.

How UCP WORK Charity Connects Their Story to YouTube [Interview]

We talked to Marty Kinrose at UCP WORK, Inc, an affiliate of United Cerebral Palsy that has launched a YouTube channel in the past week. We asked Marty what the challenges of running a charity with no government funding are, and how he hopes YouTube will spread the word.

The Top 10 Viral Charity Video Campaigns of 2012

It's that time of year when we start seeing lists of the top everything from everywhere, and Visible Measures has just announced their top 10 most viral charity...

Should Closed-Captioning of Web Video Be Mandated By Government?

Grant Crowell interviews Josh Miller of 3PlayMedia, to talk about Congress' recent passing of two bills that will mandate closed-captioning of television programming over to the Internet. We discuss the questions: Will other “professional” online video programs be next? And, is legislation necessary, or will organizations determine that transcription and captioning of video content has a worthwhile ROI regardless of any mandate?