Industry/Sector: Government & Non-Profits

How The Battle of Brexit Played Out in Online Video

Did you know that 76% of views of Brexit-related video content were via Facebook? Or that only 37% of the people who watched Brexit-related videos on YouTube were located in the UK?
donald trump youtube channel review

Donald Trump Knows How to Promote, But Not on YouTube

Donald Trump is the king of self-promotion, but not when it comes to YouTube. We take a deep dive into his official YouTube channel to review the content, promotion, optimization, and community strategy of this 2016 Presidential Candidate.

U.S. Politics and the Late Night Talk Show: Who is Winning on Social Video?

Late Night Talk Shows are not only on the cutting edge of pop culture, but they are also winning big across social media for social video content relating to the 2016 Presidential Election. We take a look at how Fallon, Kimmel, Colbert, and others, are performing with their take on U.S. politics.

Which U.S. Presidential Video Campaigns Are Actually Engaging Viewers?

There are huge budgets available to promote video campaigns, but how are the frontrunners in the 2016 U.S. Presidential election faring when it comes to engagements? Anyone can buy video views, but we're much more interested in how election videos are actually engaging the average viewer.

More Video Views for SNL, Fallon Election Spoofs Than For the Real Candidates

Five out of the six top YouTube videos about the 2016 U.S. presidential election have been created by two groups of late-night comedians - Jimmy Fallon, and Saturday Night Life. These shows are the key influencers who are shaping perceptions of the leading candidates of both political parties. And they could end up having more impact on who wins the election than the prolonged series of TV debates or the endless cable TV news coverage of the campaigns.

What Can Big Cities Learn about Online Video Strategy from the Town of Gilbert, Arizona?

Gilbert, Arizona, population 237K, is using online video, and other digital initiatives, to better serve, and also better engage with, its citizens, and its visitors. There are many things that bigger cities can learn from this strategy, especially how the traditional press release just isn't cutting it anymore when it comes to Government communications.

How Charities are Using Video to Raise Awareness for Nepal

In the aftermath of the devastating Nepal earthquake, how are charities using video to rise above the noise of news footage and user-generated content to reach out those willing to donate? And how can charities maximum their impact in the critical few days after natural or man-made disasters?

ALS Ice Bucket Challenge Results: Biggest Social Video Movement EVER?

The ALS #IceBucketChallenge was a uniquely video-orientated phenomenon that swept across the world in a matter of days over the summer of 2014. It dominated the social feeds of hundreds of millions, and is the biggest video meme ever with 1.3 Billion Views.

Video Marketing for Non-Profits: Campaigns Generated 670M Views in 2014

Video is an incredibly powerful medium for charities and non-profit organizations to use as part of their digital marketing strategies. This year alone, branded non-profit videos have generated 670 million views, and raised awareness for a huge number of causes.

3 Unique YouTube Perks for Non-Profit Organizations

Are you a non-profit organization with an active YouTube channel? Did you know that Google will activate some special features like Donate buttons, and a Call-to-action overlay if you are eligible to join its Non-profits program? We tell you more in this week's Creator's Tip.

Four Video Ads that Define the Scottish Independence Referendum

With the vote for an independent Scotland just days away, both camps have taken to the internet to argue their case. As we have come to expect in the modern age, video advertising is playing a huge part in conveying each side's respective message to Scottish voters, who are being asked to answer either Yes or No to the question: “Should Scotland be an independent country?”

Does Video Have the Power to Change Midterm Election Results?

The midterm elections in the United States are coming up Nov. 4, 2014. During these elections, 33 of the 100 seats in the United States Senate will be contested along with all 435 seats in the United States House of Representatives. Plus, elections will be held for governor in 36 states. We ask, does video have the power to change election outcomes this fall?