Industry/Sector: Gaming

YouTube Marketing Nets 30% of Sales for Video Game Accessory Firm

KontrolFreeks, heard of them? If you're a gamer and on YouTube, you probably have. If you're not, it's hit or miss. However, they did such a great job marketing their product on YouTube by hooking up with other Creators that they claim 30% of revenue can be traced back to the platform and sales jumped 50% in a year. How'd they do it? Read on!...

Politics, Sports And Gaming: Top YouTube Ads For August 2013

Nike's 'Just Do It - Possibilities' was the runaway leader for the most watched video ad of August 2013. Other sports related campaigns like the NBC Premier League trailer, Madden NFL 25 and Jordan's jumpman23 all made an appearance as did CollegeHumor's 'Panhandler Prank'. ...

TrueView In-Stream Video Ads Are Coming To Online Gaming

TrueView's skippable in-stream video ads are now very much part of the YouTube experience and they have worked so well that Google are offering online gaming sites the opportunity to benefit from the revenue generator. ...

Can Video Enhance The Social Gaming Experience?

I have a few friends who are addicted to social and mobile games like Words With Friends on the iPhone.  In fact, whenever I get together with these friends to ...