Industry/Sector: Food & Beverages

Pepsi and Coke Fail to Make Top 10 Most Shared Super Bowl Brands

Volkswagen top the list of the most shared Super Bowl ads of all time, ahead of Budweiser, Universal Pictures and Doritos. Soft drink giants Pepsi and Coca-Cola don't make the top ten, and now Pepsi are taking a different approach for the 2014 big game. ...

Humour, Emotion and UGC: Food Industry Video Trends For 2013

When it comes to the food industry, brands need to understand the behaviour of the customer and construct the right kind of campaigns to win their hearts and their loyalty. We take a look at some of the trends that have helped companies like Oreo and Chipotle go viral on YouTube....

ReelSEO Viral Video Of The Week: Chipotle’s The Scarecrow

Having won awards for their previous video campaign, Chipotle have again produced something very special that has already attracted over 5.8 Million views in just one week. 'The Scarecrow' is a beautifully produced animated video highlighting issues with the modern food industry. ...

New Dog Food Ad Goes All Rube Goldberg FTW

A new Beneful ad has gone the Rube Goldberg route, which is both overused and hard to pull off, but ultimately, fun to watch. And this one requires trained dogs to do some of the work to keep it going. While it's nothing new, it's worth taking a look at a brand doing something other than traditional advertising....

Memorial Day YouTube Food Videos for Your Awesome Cookout

We'd like to thank the men and women who have died for our country. And, as we do in America, we say thanks, and have epic cookouts! Looking for some food ideas for Memorial Day, or at least how to make them? Here are a few YouTube videos for your Memorial Day cookouts: burgers, corn, desserts, and drinks. ...

Internet Reacts To New Domino’s Pizza Video Ad, Hilarity Ensues

Domino's Pizza Japan have launched a new iPhone app for customers and used their President to front a video campaign about it. The result is as corporate, cringeworthy and awkward as you would imagine but it's getting the exposure that the company needs.........