Industry/Sector: Food & Beverages

Taco Bell video marketing strategy

How Facebook is Driving 92% of Video Views for Taco Bell

Taco Bell has been using video as part of its digital marketing strategy since 2011, and the brand is active across most of the main social video platforms. Facebook is driving 92% of its video views, but Instagram Video is generating the most engagement. ...
32%

GrubHub: YouTube Channel Review – Through the ‘Reel’ Wringer

'Through the Wringer', our video marketing series takes an in-depth look at a top brand's YouTube channel and reviews the content, programming, marketing, and audience strategy for any tips and strategy tricks to pass onto other creators and marketers. This week, online food ordering and delivery service GrubHub gets the Reel Wringer treatment....

Have a Break, Have a YouTube Video with KITKAT

Nestlé and YouTube are partnering on a new advertising campaign for the KITKAT chocolate bar in the UK. But it is the confectionary brand's collaborations with well-known YouTube creators that is driving real engagement online....

Why the New Kraft Heinz Company Needs to Raise its Game on YouTube

Kraft and Heinz have announced they are to merge, creating the fifth-largest food and beverage company in the world. This business move creates a potential goldmine for the new company in terms of increased engagement and visibility on YouTube, a marketing strategy that neither brand has really taken full advantage of as yet. ...

Doritos ‘Crash the Super Bowl’ Video Contest Wins the Big Brand Game

The 'Crash the Super Bowl' competition, held by Doritos, is the largest online video contest in the world, and a huge driver of traffic to the Doritos website. Sure, the winner can expect some spectacular prizes, but it's the brand behind the contest that really scores a marketing touchdown....

Here’s 500 Million Views of Kinder Surprise Egg Unwrapping Videos

We've all heard about unboxing videos on YouTube, but what about unwrapping videos? Yes, they are a thing, and there are 500 Million views for the unwrapping of Kinder Surprise Eggs alone. But they are all for fan-generated, not branded, content. ...

YouTube Advertising for Orbit vs. Trident: It’s a Lot to Chew On

Paid views are often a vital part of video promotion, but brands are often missing the level of engagement that strategy brings. In fact, many brands don't actually know how many of their views are from organic means (their "owned" media), and how many are due to video promotion via TrueView and other paid avenues. We take a look at two brands on YouTube and how they are faring. ...

Own Goal? Fan-made Coca-Cola Videos Score Over Branded World Cup Ads

On YouTube, brand videos site side-by-side with user-generated, or fan-made videos. These independent creators may choose to make videos supportive of the brand, or they may act as detractors. Coca-Cola has a very active World Cup ad campaign running on YouTube, but one fan-made video is catching all the views. And the brand aren't responding to this particular meme....

6 Food & Drink Brands Dominating Instagram Video Right Now

There are plenty of food and beverage brands who are using Instagram video to connect with their target audience, but which ones are really succeeding?. We take a look at data from the past 2 months to see which companies are really connecting with their followers in terms of engagement, and who are using the short-form platform in an effective way. ...