Maybe Hulu’s membership experiment, Hulu Plus, is going better than we thought it was. After roughly six months (Hulu Plus rolled out in April), the service is no longer “invitation-only.” You no longer have to wait to be accepted and anyone can now sign up—though it’s still technically a “preview.”
Just a few weeks ago we started hearing rumblings that Hulu was strongly considering a price drop for Plus membership, from $9.95 to $4.95 per month. But that hasn’t happened yet, and there are some signs that it might not happen at all.
Hulu has been adding new content lately, including episodes from new shows like No Ordinary Family, The Event, Raising Hope. They’ve also added older episodes for popular hit series like Battlestar Galactica, Monk, & Psych.
The biggest knock on Hulu Plus is that Netflix offers customers more content to choose from for the same price point. While lowering the price is certainly one way to make the service more attractive to potential customers, so is increasing the content those users can access.
Giving consumers more flexibility is a fantastic strategy as well, and Hulu is doing that by also making Hulu Plus available to all Playstation 3 owners (previously it was only available to gamers with Playstation Plus accounts). And they’re rolling it out to owners of Sony Bravia televisions as well, starting with 2010 models and working back to eventually cover all Bravia devices.
I still think that my $10 buys me more at Netflix than it does at Hulu Plus, but the content disparity between the two services is narrowing. It’s also still entirely possible that Hulu plans to lower the cost of Plus at some point in the near future, which would probably make some waves. And that’s ultimately a good thing for consumers, who almost always benefit from a healthy competition.