Sometimes it takes months and months, maybe even years, for a new YouTube channel to build up its audience. Other times, however, it’s clear that the creators have done their homework and kept their finger on the pulse of what’s hot in online video. In the most rare of occasions, savvy video creators can even go viral with their first or second video, almost cementing their chances at some kind of success in the long term. Such is the case with EastMidWestMusic, a month-old YouTube channel whose second video is going to explode in the coming days, if it hasn’t already.

EastMidWestMusic Shows How To Launch A YouTube Channel

I saw this video over on TechCrunch, where no doubt thousands of others saw it as well. If they were half as impressed with it as I was, it’s probably already on its way to viral status. With good reason: it’s amazing.

We’ve seen plenty of videos featuring musicians making their music with the help of iPad apps. I’ve even seen videos where those apps are the only “instruments” used besides the human voice. But I’ve never seen anything quite like what EastMidWestMusic came up with. It’s a pop song performed entirely with iPad apps and the human voice, but it’s kicked up a notch from what you’re used to. There are many, many tracks used, and each one gets its turn to shine in the video. There are tons of different apps used. And the amount of work alone is worthy of praise and awe.

Check it out, I doubt you’ll be disappointed:

These guys did a lot of things right, which helped them create a video almost destined to grab attention. They put into place several known components of common viral videos, and executed it almost perfectly.

Cover Song

Cover songs are hugely popular on YouTube, particularly when the performer has either an amazing voice or a cool new take on a famous song… or both. In this video, they cover Jason Derulo’s “It Girl,” a popular song with a video that has over 22 million views in just a few months.


They chose to work with Freddie Cosmos, another YouTube creator. His channel is less than a year old, and his videos don’t have much in the way of views (yet), but he’s clearly got all kinds of talent.

The creators also displayed their own talents… and there are many of them: mixing, musicianship, ingenuity, hard work, creativity, video editing, and more. Nothing grabs viewers’ attention like incredible talent, and this video has tons of it.


They’re not hiding any of their magic resources, they plainly disclose how they did what they did. Here’s the list of apps they provide in the video’s description:

  • Animoog
  • MadPad
  • Magic Fiddle
  • Magic Piano
  • iSynPoly
  • ReBirth
  • GarageBand
  • Alchemy
  • iElectribe

Take Advantage Of YouTube Tools

There’s some pretty cool use of YouTube Annotations there at the end. And much like our own Creator Tips have encouraged, there is a direct plea to viewers to “like” and “subscribe.”

Things You Might Have Missed

There were a few other things that impressed me, but the images move pretty quickly, so I didn’t catch them all on the first viewing.

First of all, did you see the MadPad app? It’s the one that looks like this and flashes once or twice briefly in the video:

That thing alone might get me to buy an iPad. It lets you record videos of sounds (in this case human voices) and then uses a touch interface for you to mix those sounds into a song. Its use in this video (specifically around the 21-second mark) is mind-blowing to me. He’s got twelve different tracks of various vocals, and he’s playing the touch screen like some kind of weird keyboard or drum pad. Amazing.

Also, take note of the string quartet section, where four guys play the Magic Fiddle app in a little break-down:

That’s actually your two hosts who appear at the end, the creators of the video, and they’ve doubled themselves. Now, it’s not terribly difficult to achieve that effect these days, given the right tools, but it shows a level of planning and detail that not every cover-song video creator displays.

All in all, it’s a virtual blueprint on how to launch a YouTube channel: know what’s popular with viewers, include talent, display hard work, and add a dash of creativity. Getting featured on TechCrunch didn’t hurt, obviously, but it wouldn’t have happened if all the other elements hadn’t been there to start.

It’s one of my favorite videos in months. Kudos on the views and compliments they are sure to get… they are deserved.