Studio 3 Networks, the premium entertainment joint venture formed by Viacom Inc., its Paramount Pictures unit, Metro-Goldwyn-Mayer Studios Inc. and Lionsgate, announced today that it will brand its next-generation entertainment service, epix. The service will provide consumers with access to great films and original entertainment programming on television, along with on-demand access via broadband delivery.
“With epix, we are creating an entirely new category of entertainment service for consumers that is unlike anything that currently exists,” said Mark Greenberg, President of Studio 3 Networks. “epix is the first brand to hold exclusive exhibition rights to movie content that can be delivered anywhere, anytime. The name epix embodies the depth and breadth of entertainment content this brand will deliver and also captures the uniquely personal way that consumers will be interacting with great Hollywood movie content and original programming.” epix will create a new benchmark in user experience, making movies and entertainment accessible on multiple platforms.
Expected to launch in the fourth quarter of 2009, it will combine new and classic feature films and original television series from leading studios including Paramount, MGM and Lionsgate. At launch, epix will provide consumers with immediate access to feature films including those recently released by Paramount, Paramount Vantage, MGM, United Artists and Lionsgate as well as classic films. Films available at launch will include The Curious Case of Benjamin Button, Cloverfield, Defiance, Drillbit Taylor, The Duchess, How She Move, Indiana Jones and the Kingdom of the Crystal Skull, Iron Man, Kill Theory, My Bloody Valentine 3-D, New in Town, Pink Panther 2, Shine A Light, Son of Rambow, Stop-Loss, Strange Wilderness, The Spiderwick Chronicles and Tyler Perry’s Madea Goes to Jail. epix will also have the rights to all 17 re-mastered James Bond movies as well as Raiders of the Lost Ark, Indiana Jones and the Temple of Doom and Indiana Jones and the Last Crusade.
Among the most unique and compelling features provided on demand and online will be access to directors’ script notes, outtakes, auditions and other unique extras including trivia and games which will give consumers unfettered access to behind the scenes development of these films. Greenberg continued, “epix is a powerful entertainment service for a new generation of Americans. Fueled by a team that has created programming for specific target groups, including Nickelodeon and MTV, we are bringing a unique understanding of the way Americans want to watch and interact with entertainment today. We are building a brand that will provide viewers and distributors with film and original entertainment so innovative and compelling that it will change the way America expects to be entertained.”