According to Congress, there are five federal holidays in the US between now and the beginning of next year: Columbus Day, Veterans Day, Thanksgiving, Christmas, and New Year’s Day. And of course, many people will be celebrating Rosh Hashanah, Yom Kippur, Hanukkah, and Kwanzaa. And let’s not forget unofficial holidays like Halloween, Black Friday, Cyber Monday, and New Year’s Eve. But when it comes to YouTube, there are only three remaining holidays in Q4 that generate huge engagement: Halloween, Black Friday, and Christmas.
Halloween on YouTube: Most Viewed Creators
According to Google Trends, Halloween is the second most popular Q4 holiday in the US. And you can get an idea of which video creators own Halloween by looking at the top queries on YouTube for this term. There are: This Is Halloween, Halloween candy, Halloween song, Halloween 2, Jimmy Kimmel Halloween, Kimmel Halloween candy, and Jimmy Kimmel.
If you look at queries that are rising, you’ll see: Jimmy Kimmel, Jimmy Kimmel Halloween, Kimmel Halloween candy, Halloween makeup, Halloween candy, Halloween Part 1, and Marilyn Manson. Hey, you can’t make this stuff up.
If you want to double-check the YouTube search queries data, then go to the Tubular Labs Halloween Leaderboard. It shows that 239,000 creators have received 2.5 billion views from Halloween videos that have been uploaded in the last 365 days. They include:
- ToyTrains4u: 89.7 million Halloween views.
- Pocoyo: 80.9 million Halloween views.
- Toys and Funny Kids Surprise Eggs: 56.8 million Halloween views.
- Super Simple Songs: 55.4 million Halloween views.
- Katie Cutie Kids TV: 50.8 million Halloween views.
- Oh My Genius: 48.5 million Halloween views.
- Pocoyo – English: 46.6 million Halloween views.
- Booya: 44.2 million Halloween views.
- Jimmy Kimmel Live: 39.8 million Halloween views.
- OlafVids: 37.7 million Halloween views.
Now, if you are a Millennial parent with young kids, then you’ll recognize many of these video creators. They create or curate the kind of YouTube videos that your children will sit still and watch for long stretches of time. And I’m not being judgmental. Heck, when I was a kid, my parents sat me in front of a black-and-white television and let me watch Howdy Doody and Captain Kangaroo. And my wife and I sat our kids in front in front of a color TV and let them watch Sesame Street and Mister Rogers’ Neighborhood. So, now ToyTrains4u and Super Simple Songs play that role for a new generation of kids.
Jimmy Kimmel: Killing Halloween on YouTube
But, let’s take a closer look at Jimmy Kimmel Live, which not only ranks #9 on the Halloween Leaderboard, but is also well represented in the top and rising YouTube search queries for this holiday. It all started in 2011, when Jimmy Kimmel Live uploaded “YouTube Challenge – I Told My Kids I Ate All Their Halloween Candy.” Almost four years later, it now has 54.3 million views and 6.2 million engagements across YouTube, Facebook, and Twitter.
In 2012, Jimmy Kimmel Live published “YouTube Challenge – I Told My Kid I Ate All Their Halloween Candy Again.” Almost three years later, it now has 39.5 million views on YouTube and 2.2 million engagements.
In 2013, Jimmy Kimmel Live published “YouTube Challenge – I Told My Kids I Ate All Their Halloween Candy 2013.” Almost two years later, it now has 44.2 million YouTube views.
And in 2014, Jimmy Kimmel Live published “YouTube Challenge – I Told My Kids I Ate All Their Halloween Candy 2014.” Almost a year later, it now has 33.9 million views on YouTube and 970,000 engagements across the Internet.
It’s a pretty safe bet we’ll be seeing “YouTube Challenge – I Told My Kids I Ate All Their Halloween Candy 2015” about two months from now. And since Jimmy Kimmel Live has a Facebook page and Vine account, the 2015 version of this beloved Halloween tradition may be published on these other video platforms, too.
Next week, I’ll take a look at which video creators appear to own Black Friday. And the week after that, I’ll examine which video creators are vying to own Christmas.