Remember a while back I talked about the Google project down in Kansas City, or up if you’re in the south I suppose? Well, after approval, Google moved the Android Army into action and started laying fiber at a furious pace. Now, they’ve got over a hundred miles done and are still going strong. But what’s it all mean?
Google seems dead serious about this Gigabit Symmetric Fiber deal they’re working on and it’s almost scary how fast they’re working on it.
It’s also scary from another perspective. It could be that, for the first time ever, the connectivity provider (Google Fiber), the operating system provider (Google Android) and the content provider (GooTube) are the same company. Google could be aiming to make this a competitive streaming video as I’ve mentioned in the past (Google Pay TV Project Aiming At Screen Convergence Or Cable and Google TV To Get Channel Marketplace & Compete With Cable Providers?).
In a recent blog post on the Google Fiber Blog, John Toccalino, a manager on our fiber project answered several questions about what they’re doing.
That last-mile problem (where the cables are worst and fullest) will be practically eliminated with Google’s Fiber project as John says, “every home that has Google Fiber service will have their very own fiber-optic cable that directly connects all the way back to the Internet backbone.” That means we could all have Gigabit connections to the backbone, as opposed to the sluggish and often overcrowded cable lines that we have now which often struggle to achieve their stated data rates.
It also means that the streaming of data-heavy content, say 3D 1080p HD video for example, wouldn’t be a problem in the slightest, provided that your fiber line was able to maintain a steady speed.
For us online video content publishers, the major advantage is that upload speeds will skyrocket over standard broadband and we could push those videos up to the Internet in a matter of seconds. Can I get a hell yeah! Even with the limited amount of video I’m doing daily, that would be a massive time saver. I can’t imagine how much time it would save video production studios that are doing daily shows in HD, etc.
Those fiber lines that are running to the houses and business will gather and meet at a Google Fiber Hut (I can’t help but think Gilligan’s Island when I read that). At the Hut they all get access to the backbone.
Boom, super-fast two-way Internet.
Right now they’re digging trenches, hanging fiber and building huts (not out of palm branches and coconut shells I hope) but after that they’ll be able to start hooking up homes.
If I were say, a cable company, I might be a little worried. If Google manages to take the bundle out of cable and give massive speed in both directions for a better price, well, they might just see a rapid influx of customers. I have to believe that that is exactly what they’re aiming to do.
Check out this image from one of my prior articles:
Definitely looks like a YouTube-based television guide doesn’t it? All that’s missing there is FOX.
Whether or not Google completely upsets the status quo in the cable industry doesn’t really matter. What matters is that many places could suddenly have more options in regards to Internet and TV providers and that’s what some of us, who have cut the cable, are looking for, a new way to get only what we want and not pay for the bloated channel packages that we don’t use.