This week’s ‘Through the Wringer’ takes a look at YouTube superstars Rhett and Link, and their brilliantly inventive ‘Good Mythical Morning‘ channel. VidiSEO’s Matt Ballek casts a professional eye over the content, programming, promotional, and community strategy of an influential weekday chat show that has the Internet talking.
Rhett and Link have been a major force on YouTube since 2006, not only as creators, but as brand collaborators, most recently with fast food giant Wendy’s. The duo have five channels on the platform including Rhett and Link, Good Mythical MORE, and Buenos y Míticos Días, which includes content from ‘Good Mythical Morning’ dubbed in to Spanish. The Good Mythical Morning channel has 7.8 million subscribers, and almost 1.5 billion views, making it the most watched and most subscribed to of all the Rhett and Link properties on YouTube.
The two “Internetainers”, who have succeeded both on and off YouTube, are kings of the viral video, with uploads like ‘The Most Amazing Optical Illusions on the Internet’ generating 19.4 million views. According to Tubular, each video on the GMM channel generates an average of 1.5 million views, with 107.2 million views in July 2015 alone.
Which brand or successful independent creator with a big YouTube presence would you like Matt to put through the wringer next? Let us know in the comments below!
This week we’ll be looking at Rhett and Link’s YouTube channel Good Mythical Morning as suggested by these good actual viewers. So let’s load up Rhett and Link’s channel and see what insights we can squeeze out.
Rhett and Link are a pair of Internetainers known for their viral videos, comedy songs, and IFC show Commercial Kings. Good Mythical Morning is their second channel that drops a new video every week day. That’s right, I said second channel. They have almost 8 million subscribers and 1 and a half billion views and the format is like a video version of their podcast Ear Biscuits but luckily isn’t called Eye Boogers. It’s a longer form show coming in at around 10 minutes with games, challenges, guests, music. It’s like a YouTube version of the Tonight Show, but in the morning. Looking at their top videos you can see they do a great job of creating curiosity by either curating or eating things.
Also we gotta talk Optimization. Their thumbnails have obviously had some work done, because they look great and they pair nicely with their video titles. You almost don’t need a title to know what you’re going to get. I could’ve guessed this was a hot pepper challenge, and the video doesn’t disappoint with the title or the content. Plus, the video has some spicy hot keyword tags to match the keywords in the title, so I’m not surprised to see it’s the hottest video for the hottest pepper
Next we’ve got a combo alert with collaboration bringing the best of both promotion and community into the mix because Rhett and link occasionally bring in guests that have their own communities and fold them into the show. This is one of the fastest ways to expose your show or channel to your guest’s audience and a way to cross promote each other all over the web. Viewers can also participate in a number of ways including the Wheel of Mythicality at the end of the show. The wheel is populated with viewer suggestions, and Rhett and Link close out the show with whatever they land on. They also make sure to incorporate their guest for maximum social!
Good Mythical Morning creates shareable content like clockwork and make their viewers feel like they’re part of the show. Be sure to check out my other channel reviews, and do yourself a favor and subscribe for a new review each week. Thanks for watching, commenting, and supporting the show and I’ll see you next week when we put yet another channel through the wringer.