This week on The Reel Web we look at Warner Brother's upcoming web series called, "Aim High," which releases on Facebook with some very innovative social aspects. We also cover a reported rumor that YouTube is paying a few creators to produce scheduled content and what that means for the site's future and for people like us, as well as a look at why Showtime's release of their new show, Homeland, on YouTube is such an ingenious marketing move. ABC's news show, 20/20, also covered YouTube two weeks ago in their story titled, "Generation YouTube." And finally, Blip.tv finally adds subscriptions to their already solid feature set.
What Is The Future Of YouTube?
This week's stories:
- AIM HIGH FACEBOOK VIDEO SERIES
- YOUTUBE SCHEDULED CHANNELS
- KEVIN NALTY ON SCHEDULED CHANNELS
- SHOWTIME'S PREMERE OF HOMELAND ON YOUTUBE
- GENERATION YOUTUBE BY 20/20
- BLIP.TV ADDS SUBSCRIPTIONS
This week, our look at the Reel Web includes a move that YouTube is making that could change its future. Also, blip.tv liked our feature on YouTube so much that they kind of take it and make it their own and the news show 20/20 had some things to say about YouTube that we would like to share with you.
Hey everyone, my name is Tim Schmoyer and welcome to another Monday of the Reel Web where every week we just kind of take a look at some of the past highlights of things that have happened in the online video world. This week I am outside because it's fall and it's so nice and before long, I'm going to be cooped up inside so I thought I'd take advantage of this time and bring you guys outside with me.
First up, Warner Brothers is paving some new territory with a new web series they're coming out with called Aim High. (Video playback) "Trained in counter-terrorism to take down government threads, Nick Green now faces the most treacherous assignment of all, high school."
Starring Jackson Rathbone of Twilight, Aim High will be released on Facebook on October 11th and it's the first of its kind to actually feature you.
If you log into Facebook to watch the video series and then it uses your information throughout the video. So you'll see you name pop up on billboards in the video, your picture will be on posters on walls in the video and other social information that you have will just be spread out throughout the video so that makes it feel very personalized and very social. There will also be a place below where you can comment with friends about different sections and parts of the movie that are your favorites. I'm curious to see if this will be kind of cool or kind of creepy.
So according to a rumor from the Wall Street Journal, YouTube is rumored to be giving away hundreds of thousands of dollars, even millions of dollars to about a dozen channels in exchange for producing scheduled, regular, consistent content. It sounds like YouTube is doing all they can to draw people away from what they're used to on television and moving them towards your site.And if this rumor is true, it's very telling about the direction that Google wants to take YouTube. To me, this feels like a very natural direction for YouTube to go since earlier this summer, they released a scheduled publishing feature for partners.
Kevin Nalty who used to be one of the top YouTuber's is now a specialist in the world of online video marketing, he said this about it on his blog on willvideoforfood.com. This marks a significant shift in YouTube's evolution. YouTube, which has taken great care to call itself a 'platform,' is now playing the role of a network by funding content and 'slotting' it for scheduled and premium visibility. What does this mean to independent creators? Mostly it's a shift away from independent creators, which is consistant with the past year or so. However if it brings more mainstream viewers (and presumably frequent and predictable viewers), it's another way to get your related videos seen (in 'watch' pages)."
What do you guys think? If this rumor is true, what do you think it means for the little guy like us on YouTube? Do you think that it'll be better for us because there will be more and more people coming to the site or do you think we're eventually just going to get drowned out by a bunch of really professional high end content that Google has actually paid people to produce? What do you think it means for us? Comment below or leave a video response, that would be awesome.
Yesterday, the producers of the TV show 24, they premiered their newest TV show for Showtime called Homeland. (Video playback). Not really a big deal, shows premiere on TV all the time. But what makes this a big deal is that this show actually released on YouTube two weeks ago. No ads or rentals or pre-rolls, mid-rolls or anything like that, just the very first episode of their show completely free on YouTube in all its HD glory.
This is such an ingenious marketing move on their behalf, not only because it introduces their show to a whole new audience but also lets the audience check it out on their convenience. It pretty much removes all barriers that would prevent someone from checking out a new show and better yet, it cost Showtime almost nothing. I watched it and I enjoyed it. I would definitely keep up with it and watch it more if it comes out on a streaming service. I don't have Dish or cable or anything so it has to be streaming online to something like Hulu if I were to keep up with it. So hopefully this pattern continues with the show Homeland.
A couple of weeks ago, ABC's news show 20/20 did a show called Generation YouTube where they featured many of the people and artists here on YouTube that you and I have come to know. (Video playback) "YouTube. It's the phenomenon that's been changing the world since its founding six years ago and you'll learn things about it tonight you never knew." It was really cool to hear a news story done that's just completely positive.
I mean, I usually watch these kind of things waiting for the but, the dark side of the story to come out. But it didn't happen here. If you want to watch 20/20's story on Generation YouTube, I'll put a link to it in the description below so you can go check it out.
I've been dabbling around with blip.tv for about six years or so and it has a really solid feature set. The one glaring oversight though that blip has had for years is that for me to keep up with the web series there, I would either have to subscribe to the RSS feed or bookmark the show's channel page and actually come manually check it out every once in awhile to see if they had updated any new content.
Well all that has changed now, finally blip.tv has added subscriptions, which lets users actually follow which channels they want to keep up with. And every time they upload a new video, it pops up right in their subscription box on blip just like it does on YouTube. I expect this will do a lot for the viewership on blip, kind of keeping people engaged and coming back. I know that for video creators, blip reportedly pays about $10-$15 per thousand views whereas YouTube depending on the content and what kind of ads you're running, pays about like, $1 per thousand views.
So now that subscriptions are built in, it'll be interesting to see what producers do with their content, if they're going to go to YouTube and blip because YouTube clearly has the edge on search if you want your videos optimized for Google and other places. But now there's a little bit more of a reason to put it on blip as well. Of course, blip is like, littered with ads, the viewing experience might not be as enjoyable for viewers and users there which might drive them to YouTube. I don't know what's going to happen, comment below and let me know what you think.
Thanks for hanging out with me guys, I will see you on Wednesday when I give you guys the creator's tip, we're going to talk about you guys who are stuck with like, a YouTube URL that you really don't like anymore but you want to change to something else. I will tell you how to do that without losing all your views, your videos, your subscribers and everything. So look for that on Wednesday. Of course, you're going to have to subscribe, click the button up there or click right there to subscribe so you get notifications of our videos right in your inbox.
Check the description below this video for links to all the stories we covered today, if you want to find out more about those. You can also find links down there to connect with us on Facebook and Twitter so we can kind of stay in touch and interact throughout the week. And I will see you guys again next week for another look at the Reel Web. Bye.