Earlier this month, we held a webinar in conjunction with Brightcove titled, “Jumpstart Your 2012 Video + Social Media Marketing Strategy.” Courtney Pierce, Product Marketing Director at Brightcove, presented several case studies with leading brands like Philips, Intuit, Holland America, Oracle, Intel, to demonstrate how unique strategies tactics for successfully integrating online video and social media marketing across their marketing mix. As promised, for those that were unable to attend, here’s a complete recording of the webinar for you to review.
Jumpstart Your 2012 Video + Social Media Marketing Strategy
The power of online video extends far beyond simply gaining awareness or selling products. Those are certainly goals that online video can help with, but online video can be applied to drive value at every stage of the customer life-cycle:
- Awareness – Attract and keep customers on your website
- Interest – Spur your customers to take action
- Trial – Engage your customers to investigate your product more thoroughly
- Purchase – Shorten the sales cycle
- Loyalty – Educate and create a community of your customers
Courtney Pierce: For over 10 years, Courtney Pierce has been helping B2B organizations increase brand awareness and drive demand. Currently, Courtney is a Product Marketing Director at Brightcove, the leading online video platform for web marketers and media companies. Her focus is helping to establish online video as a meaningful marketing and revenue-generation tool for online businesses. Prior to Brightcove, Courtney was a Sr. Marketing Manager for FAST, a Microsoft Subsidiary. She holds a BA in Advertising from Xavier University and is in her second year of the Northeastern MBA program.
About our Webinar Sponsor:
Special thanks to our sponsor and presenter for this event, Brightcove:
Brightcove Inc., the cloud content services company, provides a family of products used to publish and distribute the world’s professional digital media. The company’s products include Brightcove Video Cloud, the market-leading online video platform, and Brightcove App Cloud, the pioneering content app platform. Together, more than 3,000 customers in 50 countries rely on Brightcove’s cloud content services to build and operate exceptional media experiences across PCs, smartphones, tablets and connected TVs. To learn more, visit www.brightcove.com or follow @brightcove on twitter.