Live-streamed video has been a feature of a few video platforms for many years now, but 2016 really saw live-streamed content rocket in terms of views and engagement when Facebook opened up the option for all users. Facebook has placed a huge emphasis on native video in its news feed algorithm, and video content, particularly live video, is key to Facebook’s vision for the future of the social platform. Back in 2014, CEO Mark Zuckerberg promised that “In five years most of Facebook will be video,” and the platform wants to encourage even more brands and creators to publish more video content. Real-time live streaming could be the medium to achieve that goal.
With viewers spending on average 3X longer watching live video broadcasts than native video uploads, including Facebook Live video in your social video marketing strategy is becoming vital for generating engagement on the site.
Facebook Live was officially launched to all users in April 2016, and a huge number of brands and publishers have already jumped on board to take advantage of the views and engagement this feature offers. Media companies, sports brands, retailers, broadcasters, and news organizations have all embraced Facebook Live, not only finding success with their owned media, but also via earned. To date, Candace Payne’s (aka Chewbacca Mom)‘It’s the simple joys in life....’ has not only generated over 165M views on her own Facebook page, the halo effect on brands like Kohl’s and Star Wars is almost immeasurable.
Facebook Live Playbook: Download Now!
Live streaming has gone from a nice-have to a must- have, and changed the way many publishers distribute their content and build their subscriber base. As video dominates the Facebook user’s News Feed, live video is perhaps the best way to stand out from the crowd right now.
Tubular Insights (formerly ReelSEO) is the industry leader in video marketing resources, tips, and strategy advice. We are the pioneers in disseminating best practice, and the site that video marketers turn to for advice for creating and optimizing video campaigns. Our brand new Facebook Live playbook is packed full of the best advice to help brands, creators, agencies, and video marketing teams, get the most out of their content, distribution, and promotion strategy. Available from today, the white paper will give you the latest on:
- What Facebook Live means for brands, and publishers
- Best practices for live-streaming
- Facebook Live production tips
- How to promote your live-stream
- How to maximize live-streamed archives
- How to measure Facebook Live metrics
- Which brands are getting Facebook Live right
- Exclusive engagement data
Get our Free White Paper: Facebook Live Playbook
Get the white paper today for the best advice on Facebook Live publishing and distribution strategy. It's packed with actionable takeaways that you can implement as part of your live-streamed campaigns today.