Dailymotion, the 35th most popular website in the world with 120 million unique visitors per month, has acquired the team and the technology behind state-of-the-art HTML5 video platform, Jilion. Jilion, who own SublimeVideo, the world’s first HTML5 video player, already work with brands such as Sony and Ford to deliver their video content to users and Dailymotion hope the acquisition will help them take the lead in the delivery of video across multiple platforms and devices. The new technology will facilitate a major enhancement to Dailymotion’s own video player, allowing optimum playback on all browsers.

Cedric Tournay, CEO of Dailymotion said of the deal:

The player is at the heart of our video distribution platform – it is key for us to offer the best experience on the market, and Jilion with its SublimeVideo engine is by far the best solution out there. The Jilion team will further help us connect users, content producers and advertisers on an unprecedented viewing experience on desktop, mobile, tablets and TV.

The new technology will be available to all Dailymotion partners including content producers, advertisers and publishers who will be able to access new playback and customization features as well as more effective social sharing. The screenshot below shows some of the features that users of the Dailymotion site can expect.

jilion dailymotion

Roughly 80% of the browser market now supports HTML5 video, although adoption has been slower than expected, particularly with regard to video advertising.