Creating viral videos is something a lot of people try to do, but creating evergreen videos that have on-going views instead of a flash-in-the-pan spike is perhaps more beneficial in the long-term.

For this week’s Creators Tip, Tim Schmoyer of ReelSEO talks with Kevin Nalty, affectionately known on YouTube as Nalts, about some of the differences between viral videos and evergreen videos.

Viral Videos Vs. Evergreen Videos

QUESTION: What commonalities and differences do you see between viral and evergreen videos?

Creator’s Tip is a weekly show that helps online video producers with tips, tricks, advice, secrets, and suggestions for how to make their videos stand out on the web.