As the lines between traditional and new media continue to blur, yet another terrestrial TV channel is making content available online and turning to YouTube creators to produce and star in those shows. Channel 4, one of the 5 main television broadcasters in the UK has embraced diversification in a huge way and their latest venture, an online TV commission for original talent, will be available on 4oD and on through their YouTube channel.
‘Mashed’ for online will initially run for six months with new videos added weekly – Channel 4 will broadcast a selection of the best content later this year.
The ‘Mashed’ consortium of independent creatives have also been commissioned to create the trailers for a selection of new programmes on the channel. The first include three humorous videos for the forthcoming series of documentary/reality show ‘Chicken Shop’ from YouTuber’s Nick DenBoer, Tea&Cheese and Superpowerless.
Richard Davidson-Houston, head of online at Channel 4 said:
We’re engaging with talent that are new to Channel 4, in new spaces, to make new forms of content, aligning it with broadcast and 4oD – we’re looking to find a natural rhythm between the different media