Forget your mid-week camels and your girls who don’t poop, we all know that when it to viral video success, cats are the sure-fire winner for any brand.  Catvertising is a real thing, but how do you make your ad stand out from the crowd and hit the right combination of virality and shareability in a world of L’il Bub and Grumpy Cat? It helps if you have the right product, location, cast, budget, crew and message of course but now, in the world’s best why-didn’t-I-think-of-that move, online store Archie McPhee can give your brand or agency that extra edge with their Cat Video Clapperboard. Essential for any serious cat-ographer, it lets the star of the show know when filming starts so they can always give you that stellar performance you need. Not convinced? Let’s take a look at the clapperboard in action:

Not a professional cat video director? You can still use the clapperboard to get the most out of your YouTube and Facebook pet videos. I mean really, who wants to see another upload of a cat disappearing out of shot or falling asleep just when you need them to be on top form? This tiny little 4″ x 3-1/2″ wood clapperboard is just about the perfect thing to capture your feline friend in all their glory.

You think directing cats is a piece of cake? Shula Von Hollow, the industry’s “premiere cat video auteur” shatters that myth for you right here guys. If only she had a cat video clapperboard…..

We loved these little things so much that we bought an extra two to give away to our lovely readers. Just tell us why you think you deserve one in the comments below.