Brightroll is done serving only the US in regards to it’s advertising. It’s ready to spread global thanks to its global location- and language-based initiatives that expand its focus and services beyond the United States. As part of those initiatives they have opened an office in the UK and are now offering their inventory across the globe, including Australia, Canada, Mexico and the United Kingdom, and now offers Spanish-language content targeting across the BrightRoll network.
Apaprently this is all due to their customers wanting to be able to take their inventory international and still be able to leverage the Brightroll technology. So with that said they’ve expanded and are not offering Spanish-language services as well.
BrightRoll was recently named the third largest video property in the U.S. by comScore, less than six months after being measured. The company’s continued growth has been driven by its services and solutions that help advertisers reach target audiences at scale across the Web’s most premium inventory. BrightRoll believes that within 12 months, it will be a top 10 video property in every international market in which it operates.
Mark Charkin will be managing BrightRoll’s launch in the UK. Charkin was formerly global vice president of sales at Bebo, the social media network that pioneered award-winning digital productions such as “KateModern”, “Sofia’s Diary” and “The Gap Year” and corresponding commercial models. He built the company’s advertising sales business in the UK, Ireland, Australia, New Zealand and other countries. Prior to Bebo, Charkin was head of EMEA regional sales at MSN and was responsible for growing and developing the company’s pan-regional sales business.
It looks like another win-win scenario in the Brightroll column. It’s a win for their international clients and a win for Brightroll who is still paving the way to a brighter online video ad future in our eyes.