Brightcove already provides one of the most robust and scalable video platforms in the world to big brand customers like Showtime, Reebok, or the Discovery Channel. While some brands prefer to use free services like YouTube, there is a growing market for the kind of control and versatility afforded by a private video platform. With a newly announced partnership with Carahsoft, Brightcove aims to bring their product to a rapidly-emerging market: government entities.
Carahsoft is an IT solutions and software provider specializing in government IT solutions--they already have contracts with many state and local government agencies. Under the new partnership, Carahsoft will be using their expertise and position to help market and sell the Brightcove platform to those same entities.
Government, like small business, is usually late to the party when it comes to marketing trends and technology. With online video, a good deal of the blame for a slow adoption rate can be placed on a little thing I like to call bureaucracy. Unlike traditional businesses, a government agency can't just go placing any video they like on their website. There are checks and balances, and a host of rules that you and I simply don't have to deal with. Control is another part of the problem. While YouTube is free--which is nice, to be sure--it's also somewhat limiting.
Enter Brightcove, whose platform is already exactly what this emerging market requires. Says David Mendels, Brightcove's COO and President:
"Agencies and departments at every level of government are making online video a central part of their communication strategies."
Carahsoft's President, Craig Abod, adds:
"Brightcove is the leader in the fast-growing online video platform category and given the demand we're seeing across the public sector, we're excited to make the new software offering available to our government customers and our reseller partners. Government agencies require reliable, secure and scalable software that can fit into a broad range of IT initiatives. Brightcove hits the mark on all counts."
to win over government bodies with three important qualities:
Brightcove can offer a level of security with regard to video content that YouTube and other competitors can't hope to match. Governments demand as much security as possible, which might help explain why they've been so slow to jump into the online video pool.
Government can't afford to put money into systems that don't work (even though some may argue that they do this all the time anyway), so Brightcove hopes to highlight it's proven capabilities to host and serve video to the masses.
Brightcove can work for teeny-tiny authorities like towns or small counties, or gigantic agencies like state government. Brightcove doesn't have to change what they do to make it appealing to either group--it already works for bodies of all sizes.
This is a good thing. We need our government bodies to embrace online video--they're already perilously behind. In a time when video is the single most-sought-after variety of content, our governments risk being irrelevant unless they act. Brightcove's platform should prove to be a popular solution, one that offers flexibility, expandability, and control.