A lot of great brands are creating awesome online videos to promote themselves. And many of them deserve plenty of praise for their efforts, as well as the end result. But once every few months something truly innovative and creative comes along that simply demands online video viewers sit up and pay attention. And this week's example comes from the least likely of places: a yogurt company.
Bon Yurt is a yogurt company. Their website is in Spanish, so I'm assuming they're not an American company (disclosure: I don't like yogurt, so I don't spend enough time in that aisle of the grocery store to know if you can even buy it here in the states).
To help generate buzz in the brand, they decided to do what a lot of brands do: create an online video in the hopes that it goes viral and encourages social behavior. And I don't think they're going to have any trouble achieving that goal. It's easily one of the best branded viral video ad campaigns I've seen in weeks.
You may have seen Blendtec's Will It Blend episode where the CEO put several glow sticks in one of the company's industrial blenders (over 8 million of you have watched that clip), but there's a new gold standard in glow-stick-blending-related video art, and the trophy now belongs to Bon Yurt. Check out what they created:
This ad works for a variety of reasons, but the main one is this: sheer creative audacity. As they're setting up tubes and blenders and glow sticks... you almost can't help but keep your eyes glued to the screen to see what's going to happen.
There's also an astonishing attention to detail--even the nail polish of the female crew members glows in the dark!
This isn't the first time they've done something insanely creative, either. A couple years ago, Bon Yurt put out this paintball-art video:
One of the best ways that brands are finding to succeed with social video (and thereby achieve viral video status) is to get way the heck outside the box. Extreme creativity, obvious hard work and planning, and gorgeous visuals will probably always go viral. Kudos to Bon Yurt for creating something that is truly like nothing I've ever seen.