LongTail Video, who made the JW Player, have acquired Bits on the Run. They can now begin offering a full range of video tools and management as well as an easily embeddable player.
LongTail is well-known for the JW player, a Flash video player that can use FLV, H.264/MPEG-4, and even MP3. It features their build in Ad Solution so you can monetize your content and has several other features like the ability to skin the player, extensible plug-ins, playlist support and more.
With the acquisition of Bits on the Run, an online video platform for hosting, transcoding and managing all of your video content with a pay-as-you-go model (pay twice – once for storage, again for bandwidth), LongTail can now offer a robust package including video hosting, storage, management, transcoding and the player to go with it.
What it gives you is a very customizable player with a solid backend that has been in operation for some time already and is known to be reliable.
“We are very excited to join forces with Bits on the Run,” said Dave Otten, co-founder and CEO of LongTail Video, “Since founding LongTail, we have focused on combining low-cost, simple-to-use video products with outstanding customer support. Bits on the Run follows a similar strategy which makes this acquisition a perfect match.”
Founded by Jeroen Wijering, the creator of the JW Player, Bits on the Run is a powerful and flexible software-as-a-service (SaaS) video management system. With Bits on the Run, Web publishers can syndicate content to any web-based, mobile or set-top platform. Its flexible API can integrate with any CMS, website, desktop application or online service.
“With Bits on the Run, LongTail Video is able to offer an end-to-end video solution to the millions of web publishers who already use the JW Player and other LongTail products,” said Jeroen Wijering. ”The early results are encouraging. Since closing the transaction, we have already signed up 25,000 new users to Bits on the Run.”
Moving forward, the combined company intends on tightly integrating Bits on the Run with its existing product suite.