At ReelSEO, we believe that video when done right, is the most powerful digital marketing medium to generate awareness, build communities, attract and retain customers, and ultimately, grow a brand. AND – for B2B marketers in particular, video can also be used to directly influence sales, nurture leads, and enhance customer service and retention metrics.
Do B2B Marketers Care About Online Video? Yes!
In fact, according to a recent study, 76% of B2B marketers responded that they use video as a B2B content marketing tactic. Furthermore, video was deemed to be the 3rd most-effective content marketing tactic with 60% of marketers rating video as either 4 or 5 on a 5-point scale (5 = “Very Effective” and 1 = “Not at all Effective.”). In another study released last year, 70% of respondents claim that video performs better than other content for producing conversions and 82% of B2B marketers reported success overall with video marketing initiatives.
The 2015 B2B Video Content Marketing Survey
We want to get a better understanding of the wins, as well as challenges, that face the B2B video marketer. So, we’re teaming up with The Web Video Marketing Council again to conduct our fourth-annual survey – this year focused exclusively on Business to Business video content marketing. We really want to learn about how you and your organization use and track online video for B2B marketing, as well as any challenges and the overall impact you’ve experienced.
If you’re a B2B Marketer – please participate in this short, 25 question survey. In return for your participation, you will receive an advance copy of the report prior to its publication.
Watch This ► Smart B2B Insights From Cisco & Grainger
Finally, If you’re a B2B Marketer, and you didn’t have a chance to attend or watch the closing keynote presentation from last years’ ReelSummit, we think you’ll enjoy the video below featuring two leaders in the B2B Video Space – Sourabh Kothari, Senior Manager of Rich Media Marketing at Cisco, and Peter Medlock, Creative Strategist and Video & Media Manager at Grainger.
When you’re done watching, please help us to help you – click here to take our 2015 B2B Video Content Marketing Survey Today!