Mark R Robertson

How To Write a Video Marketing Story for your Business

In this week's Creator's Tip, we we give you some tips and tricks about how to craft a story that will really sell your product or service and promote your business through online video....

Global Online Video Association Formed, for the Betterment of Online Video

A group of YouTube MCNs and other digital video companies have got together and founded GOVA - the Global Online Video Association. Its goals include working to set industry standards, support those with investments in original digital content and work toward better monetization and wider utilization of that content for advertising and marketing. ...

Where are Millennials Watching Video Content? Not on TV. [REPORT]

If Millennials are watching TV content, but not on TVs, then where are they watching TV content? Plus, how does one market to Millennials if TV is not where they are watching video? TiVo's latest survey results shed some light on all of this and more. We also give some logical tips on where you might want to market to Millennials....

8 Tips for Writing Effective Video Marketing Scripts

Marketing videos are a very powerful vehicle for promoting your brand, service or product. But, a poorly constructed and delivered script could ruin all of your hard work. Read our top tips for getting marketing videos right, every time. ...

Top 10 YouTube SEO Myths

There are a number of myths and bad practices regarding Video SEO on YouTube, some of them downright dangerous. On this week's Creator's Tip, we smash some of those myths and tell you why they could be doing more harm than good....

Computer-based Video Consumption Climbed 157% in Past Five Years

Five years on, computer-based video consumption is going big time. We all knew it would. Nielsen provides some nice insight into not only who is watching it but also on what device and a bit of what kind of content they're watching. So jump on and enjoy the ride....

How To Remove Black Bars on Existing YouTube Videos

On this week's Creator's Tip we show you how to add specific formatting tags to your YouTube videos to remove the window-boxing, or black bars around them, and how to make them either display in wide-screen or to remove the wide-screen aspect....
YouTube set to chop fake views

YouTube Begins Major Crack Down on Fake Views

YouTube is honing its view chopping blade as it looks to further legitimize its viewing numbers in order to garner a larger portion of the ad dollar pile. Now that they're a Nielsen member they will be directly competing against traditional TV and that means they need to show that the views are legitimate...

Pre-roll Ads Most Tolerable Video Ad Format [Report]

Yahoo! reports that 22% of people find pre-roll video ads acceptable. But is that an acceptable number based on the research? Half of the same audience also believes that ads should be more interactive, more relevant and that they should be given a choice in the ads they see....

Video Production: Basic Lighting Tips for Fashion and Beauty Shoots

Learn some new lighting techniques and modifiers or brush up on some basics with Karl Taylor who gives us some reasoning behind certain lighting rig uses in his work. Have you got your own favorite lighting rigs and setup or tips and tricks?...

Video is the Next Big Analytics Wave for Everything and Everyone

From better traffic patterns to less perishable food loss, the potential for digital video as a big data source is unlimited. But we will have to choose wisely how it is used. Placing a new Starbucks? Sure. Trying to prevent crimes before they happen by profiling citizens? No thank you....
Viewers Hate Hashtags...

TV Viewers Hate Hashtags During TV Shows Says TiVo [Report]

Game of Thrones requires more attention than reality TV? So say TiVo survey respondents. Not only that, but people absolutely hate #hashtags during TV shows. The percentage of people who like seeing them during shows is pretty low indeed....

How to Force YouTube Closed Captions to Appear on Your Videos

In this week's Creator's Tip, we show you how to force closed captions to appear on your YouTube videos. This can be very handy for a number of reasons, particularly when you want to used closed captions in different languages for international web pages....

Facebook, YouTube, Google+ Top Mobile Social App Usage [Report]

While there might be reports of Facebook's death with certain demographics, they are greatly exaggerated as it still dominates the charts in penetration, account ownership and activity and its major demographic seems to be in the 25-34 range while YouTube has almost a third of its users in the 16-24 range....

Mark R Robertson

Founder

Mark Robertson is the Founder of ReelSEO (now Tubular Insights). He is a Social video marketing expert, popular speaker, and a passionate thought-leader within the online video and search marketing industries.