In this week's Creator's Tip, we give you 6 great tips to help you write very effective, attention-grabbing YouTube ads. A really catchy headline will get people to read your ad and entice them to click through to your content.
So what do you think is the most effective online video marketing channel? Are you stuck in a company where you're using channels you think aren't effective? You wouldn't be alone as this new report shows vast discrepancies in what companies are using versus what they think most effective. Do you agree with these results or do you have different experiences in the workplace?
Videology took a look at four big campaigns they assisted with last year that all wanted to add digital video to their ad spends in order to achieve specific goals. In the end it runs down the accomplishments and obstacles of each. Overall, an interesting read and maybe a place to start when you are planning that next ad campaign.
The Viacoogle war is over! Viacom and Google settled out of court in a copyright lawsuit that's gone on longer than many have been watching video on the web (heck longer than I've been at ReelSEO). After seven grueling years it seems that Viacom is satisfied with Google's handling of copyright infringement now and decided to end it.
Sharing a video on Twitter in hopes of getting massive retweets? You might be in for a shock as Twitter just unveiled some research that shows which industries get the most retweets out of video shares as well as some other factors. So is your next tweet going to trigger an avalanche of retweets? Maybe, if you follow the research results.
Video ads are on Facebook - have you seen the auto-playing, muted video ads yet? Here's a quick run down of what Facebook video ads are going to be about with their enlisted help Ace Metrix and Publicis Omnicom Group to make sure the ads aren't utter rubbish and the right kind of client is enticed. The kind with deep pockets as ads run for a rumored $1-2.5M per slot.
If you are a brand or a creator on YouTube, you may be tempted to disable the comments on your videos, especially if they are always overwhelmingly negative On this week's Creator's Tip, we but we want to give you a few reasons why you might want to reconsider that decision.
Since brands, agencies and marketers aren't digital video ad gurus the IAB figured they needed a set of documents to help them understand all that mumbo jumbo we video ad nerds were talking about. Today, they updated the Digital Video In-Stream Ad Metric Definitions and we cover the changes.
Vimeo-on-Demand, one of the best places to find truly indie filmmakers and their works, turns one year old. To celebrate, Vimeo tossed in a few more features to help you out. Plus, they've decided to shine some light on the employees that don't get a lot of face time but without whom, Vimeo wouldn't exist, or have such cool new features. Well done Vimeo and Happy Birthday Vimeo-on-Demand!
If BrandAds research results are any indication, not all ads run during the Oscars ceremony are created equal. In fact, some are abundantly better at swaying opinion in terms of purchase likelihood than others are. While American Express soared with over 60% uplift, Snickers saw just a meager 8%.
Great audio quality will enhance your video, whilst bad audio quality can ruin any footage you've taken the time to film. Following our 6 easy tips for capturing the best sound quality will ensure that you get the audio right every time.
STRATA recently reported that pretty much all ad agencies are interested in online video, but a good portion of them don't see the value, or are unsure of the value. So that means we have some work to do as an industry in terms of showing them some cold hard facts about the effectiveness of online video and advertising. So let's get moving!
Did you know that Tumblr drives more average video starts from referred traffic than YouTube, Twitter and Reddit? Did you know that Tumblr and Facebook are producing nearly identical video view rates with over one third of referred visits producing a video start on both platforms?
FreeWheel brings a close to 2013 with its Q4 2013 Video Monetization report that shows online video is starting to look more and more like TV, long-form ad monetization is growing and mobile devices are continuing to make an impact on how we watch content.