Mark R Robertson


Top 500 Non-Entertainment Brands Worth 722M YouTube Views Monthly

OpenSlate put out their report on the top 500 non-entertainment brands on YouTube and some of the numbers are extremely interesting. For example, the category with the least number of brands in the list has the largest average subscribers per channel. Of course, they also have the third most subscribed to channel in the report.

AOL Partners with Miramax on Free Movie Streaming

Miramax is sorting out a deal with AOL to run ad-supported full-length films on the latter's On network. This is the first foray into long-form for AOL, so many eyes will be watching, from both a technical aspect (can they pull it off) and from a consumer aspect (I can watch Pulp Fiction without a subscription?). It also could become the case study on how to fully monetize a massive movie library since Miramax already has multiple SVOD deals.
fremantlemedia broadbandtv youtube monetization

FremantleMedia Opts for Monetization Over Elimination Policy on YouTube

While many content owners throw piles of take down notices at YouTube users who upload clips of their content, FremantleMedia takes a different tact and sees a monetization opportunity instead. So they leave the clips up, for the most part, and use it all to generate revenue. It makes sense given that their parent company also owns a massive YouTube MCN.
HBO Amazon Deal

Amazon Nets Old HBO Shows for Prime Members

Is the Amazon Prime/HBO deal really the big win that some say it is for Amazon? Or is it just HBO beginning to expand their digital footprint and monetize some old content they have had laying around for years?

Facebook Video Plays Up 785% Year-over-year, Over-inflated Due to Auto-play?

785%!!! The bad effect on metrics that auto-play videos has is plainly visible in the latest Adobe Social Intelligence report where Facebook video plays shot into space on the back of their decision to allow autoplay videos and ads in news feeds and on the site. Now on to the really good data, like the perfect day to post video content on Facebook to get the most likes, shares and comments. Anyone have a guess? It's....just in the article so click through to find out.
Smartphone video consumption

One Quarter of U.S. Adults Watch Video on Smartphones Weekly [Report]

Experian broke out mobile video viewing in their latest report along with some info on what ages are watching, when they watch, where they watch (as in site and app) and whether or not they feel video ads on smartphone or tablet are useful. Want to put a wager on which demographic thought them most useful and which said least?

YouTube UK Offers Insight into its Users' Behaviour [Infographic]

Google UK wanted to show that UK YouTube users weren't an anti-social lot with no friends and no interactions online, but were actually pretty active and engaged. So, they teamed up with Ipsos and produced a nifty little infographic that gives the world some insight into British Internet habits.
Creators Tip 138 - Developing a Programming Strategy

How-To Develop a YouTube Programming Strategy

In this weeks Creator's Tip, we take a look at section three of the YouTube Creator Playbook for Brands, which focuses on building a strong programming strategy for your channel. Why is this important? You want viewers to keep coming back time and time again, don't you?
youtube easter eggs

8 of the Coolest, Nerdiest YouTube Easter Eggs Ever

Easter eggs are glorious tidbits of coding uncovered by those who have a penchant for finding the unfindable. Things like video games, mathematics, and movie references abound if you know where to look. So as Easter approaches we have compiled a list of some of the best YouTube Easter Eggs ever witnessed.
disable facebook autoplay videos

How to Disable Auto Play Videos on Facebook [Tutorial]

Facebook introduced video ads, and of course, they made them auto play. We show you how to turn off auto play videos as much as possible through the standard web browser interface and the main mobile apps on Android and iOS. It's not all 100% thing on mobiles, but at least you can cut down on it. However, you will need to do it for each device and browser you access Facebook through.
digital video advertising

Digital Ads Top TV, Could be all that TV Content on YouTube.

Digital was once prophesied to be the death of TV with all ad dollars pouring out of TV and into online video. It was video killed the radio star all over again, except, it hasn't. In fact, there's now a major synergy between TV content and digital video content which we have an inside glimpse into now thanks to Think with Google.
Creators Tip 137 - Top 10 Fundamentals of a YouTube Strategy

How to Create Videos That People Will Love and Share

The new YouTube Creator Playbook for Brands is packed with invaluable information for content creators and marketers. In this weeks Creator's Tip, we take a look at section two, which guides brands on the fundamentals of content creation and marketing.
what does the fox say

Webby Award Nominations: Vote for Google, GoPro, Twerking & Foxes

Online video is set to make a big splash at the Webby Awards with massive amounts of categories featuring it. Even in non-video categories, video savvy brands like Twitch are in the running to take home some hardware. Find out some of who is nominated for what and come April 19th, who wins what.

Optimize Your YouTube Content for a Multi-Channel Strategy

YouTube has been an online marketer and video creators dream come true. But it's time that you move past that and stop coughing up control and revenue when you could be doing so much more with your online video campaigns. JWPlayer's new whitepaper talks all about optimizing your YouTube channel as the spear in your online video marketing thrust that will bring more and more users to your own sites where you have control and more revenue to your pocket, where you want it.
fix a green video youtube

How to Fix a 'Green' YouTube or Vimeo Video [Tip]

Sick of watching YouTube or Vimeo and getting a green screen in the video player, with audio but no picture? The ReelSEO virtual mailbag has been hit with the following question for some time, So how do you fix it? Well Reel Readers, the answer lies within.

Mark R Robertson


Mark Robertson is the Founder of ReelSEO (now Tubular Insights). He is a YouTube Certified, video marketing expert, popular speaker, and a passionate thought-leader within the online video and search marketing industries.