Mark R Robertson


Watch Time: A Guide to YouTube's TOP Search Ranking Factor

YouTube switched it's algorithm in late 2012 to focus on a new ranking factor called, "Watch Time." In this post, I take you through the history of YouTube's algorithm and ranking factors, discuss the reasoning behind why they've changed to "Watch Time," dive deep into the definition of watch-time, and highlight several best practices designed to influence and optimize for YouTube's most important ranking factor.
Creators Tip 161 - How To Optimize Videos for Mobile Devices

3 Ways to Optimize Videos for Mobile Devices

On this week's Creator's Tip, Jeroen "JW" Wijering, the co-founder of JWPlayer, and one of the world's leading experts on optimizing video for mobile, shares some very useful tips on how to optimize video content for on-the-move consumption.
Creators Tip 160 - 3 YouTube Ratios to Measure your Channel's Success

3 Metrics Ratios to Measure YouTube Channel Success

On this week's Creators Tip, we take a look at 3 of the most important YouTube ratios to measure. For instance, how many YouTube views should you expect to get based on your level of subscriber growth? And how many likes to views is a good indication of engagement?
Creators Tip 159 - 4 Key Performance Metrics to Help You Make Better Videos

2 YouTube Analytics Reports You Should Check Every Week

In this week's Creator's Tip, we show you two of the most important reports in your YouTube Analytics. Studying the stats and information from these reports should give you enough rich data to create more compelling and engaging video content for your channel.
Creators Tip 158 - 3 Tips for Holding a Viewer's Attention during Informational Videos

3 Simple Tips to Make Better Training Videos

On this week's Creator's Tip, we bring you 3 short, sharp but very useful tips to make your training, how-to, and informational videos as effective as possible. The longer you can keep your viewers' attention, the higher your engagement will be, and the better your video will perform!
video marketing roadblocks

How to Smash the Corporate Barriers That Kill Video Marketing Success

It's rare that a marketing department or agency doesn't encounter some kind of resistance to their video marketing efforts, but when that resistance is coming from high up in the corporate management chain, you will need all the tactics at your disposal to change opinions. Learning how to avoid the cultural pitfalls that are holding you, your team and your company back could transform your video marketing potential.
video across the buyer cycle

Why Video Has Earned its Place at Every Stage of the Customer Journey

As video evolves, there are incredible opportunities in leveraging that content as a communications tool to help guide the customer or buyer’s journey through the entire business life-cycle. Video can be used to engage new prospects, as well as your current client base, business partners and more.
video production basics lighting

Pro Tip: Find Best Ambient Light for Shooting Video Indoors

When you are filming at a venue where you have no control over the conditions then shooting a really professional looking video can be a challenge. If you need to shoot video in poor conditions then use our tip for finding the best lighting possible to record footage or take pictures.
video marketing metrics, tips and tools

Experts Debate Winning Video Metrics for Brands in 2014

Online video is consistently showing its value well beyond the one-off viral hit. For the evolution of video marketing to continue, it is important to define what constitutes a "win". At the 2014 ReelSummit, a panel of top video industry experts discussed what kind of video marketing performance metrics, tools and tricks to track, and why.

CinemaSins & Everything Wrong With ReelSummit

CinemaSins is one of the biggest YouTube success stories of the past 18 months, with a current subscriber base of 2.8 million and over 415 million views of their video content. Also know as "The Everything Wrong With...." guys, the team dissect some of the best know movies to clue us in on some of the mistakes that really shouldn't have got past the cutting room. They gave us an insight into their success at the 2014 ReelSummit.
brand strategy for youtube

The Industry Experts Talk Building Your Brand on YouTube

The meteoric growth of YouTube has given brands the opportunity to reach their target audiences directly, without having to go via traditional broadcast channels. At the 2014 ReelSummit, industry experts discussed how brands can capitalize on the popularity of YouTube, along with the best methods to reach and connect with their audience.
tweets with video

How to Squeeze 1.4 Million Words into a Tweet with Video

If an image is worth a thousand words (source = everyone), then at 24 frames, or images, per second, a 60 second video is worth, oh, around 1.44 million words. The maximum length of a tweet is 140 characters (20-30 words) which obviously limits the message you are able to send, but by adding the secret sauce that is VIDEO, you can pack a much bigger punch with your social media responses.
video production options

Video Production Options for Big Budgets and Little Budgets

When it comes to producing video content there are a bewildering array of options. Should you out-source video production to an agency or produce that content in-house? When it comes to production itself, there are as many options for high-volume production as there are for producing more bespoke videos. At the 2014 ReelSummit, a panel of experts took a deep dive into the various production options that are available.

Mark R Robertson


Mark Robertson is the Founder of ReelSEO (now Tubular Insights). He is a YouTube Certified, video marketing expert, popular speaker, and a passionate thought-leader within the online video and search marketing industries.