Vine has given a voice to an array of new comedy stars who have mastered the art of telling engaging stories in just six seconds. Check out why established Viners Klarity and Jason Nash started creating content on Vine and how their Vines caught on with viewers.
Facebook video ads yield amazing results for creators and marketers who leverage the platform effectively, but which video ad formats are the most effective on the social network? We take a look at 3 of the most effective?
With new video trends on the horizon, it’s time to start thinking about how you will refresh your video marketing campaign to meet consumer demands in 2016. We bring you three ways to kickstart your video marketing for the coming year.
Consumers are becoming more reliant on video than ever when it comes to researching, and purchasing products during the holiday season. We look at some of the ways innovation in online video can benefit both video marketers, and shoppers.
Gaming on YouTube has been around since the platform launched, but recently the work of video game content creators has received the exposure and respect it deserves both from other gamers as well as major game publishers alike.
The YouTube description box might just be the most under-used tool in your video marketing strategy. Follow these 5 steps to make sure your description is working as effectively as possible - that will help YouTube return your video in the search results for the keywords you want to rank for.
If you want to generate truly engaging video content, you’ll need to put in time and effort to research and discover the trending topics that will appeal to your target audience on social media. Using the following tips and tools you can discover what's trending in the video world on each social network.
Video marketing can be a costly investment, and it can be disappointing to watch your video views slowly decline. So what can you do when your videos are no longer producing desired results and a favorable return on investment? Here are 8 ways to keep your videos fresh and relevant.
VidSummit 2015 was a goldmine of information for video marketers, and we bring you 16 of the most actionable tips and takeaways from the event. If you couldn't make it, just spend 5 minutes reviewing what's working on YouTube and how you can take action now.
The cost of producing video content is still prohibitive for many brands and creators, but there's a whole new family of video production platforms that can substantially lower the cost per-video. Just as YouTube and the affordability of webcams created the perfect storm for video blogging, these innovative platforms are encouraging their own type of video format – the video reblog.
Big brands have always known that creating authentic, emotional video content is the best way to reach an audience. Now the rest of us are catching on, and many startups and smaller brands are leveraging the power of emotional impact to produce better content.
There is enormous potential for brands to leverage their video content on Facebook, however ensuring those videos get seen can be tricky. We offer three tips to mastering the Facebook video algorithm and achieving maximum organic reach for your video marketing efforts.
User-generated video content is often openly freebooted, with third parties monetizing that stolen content with little legal consequence. But UGC video deserves the same kind of rights management that branded content enjoys, but too many amateur creators are unaware of the protection they are entitled to.
User-generated video content, rather than branded, makes up a significant portion of the top videos uploaded to Facebook, YouTube and Vine. A lot of these fan videos reference brands, and not always in the best light. But there's hope for agencies and marketing teams if they can capitalize on the trend and gain back their share-of-voice.