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Online Video and Brand Development: How Disney Gets it SO Right

Disney was the 4th most watched media property in 2017, generating over 44B views with its impressive stable of branded channels across Facebook and YouTube. We take a look at how the iconic publisher gets brand development and online video so right. ...

Facing Measurement Challenges in Online Video? This Webinar Is for You!

Register for our free webinar and join Lee Boykoff, SVP of Data Strategy at A&E Networks and Allison Stern, CMO at Tubular Labs as they discuss what really matters when it comes to winning in the world of digital video from a data analyst’s perspective....

How-to Build Your Own Best Practices Around Social Video [Exclusive Masterclass]

In the online video space, it can be a constant, albeit rewarding, battle to keep on top of best practices to ensure you leverage the most out of your programming and distribution strategy. But with our new report, you'll learn first hand how to 'Find Your Own Best Practices' and create a strategy for success in online video. The report is full of actionable takeaways that you can put into place today!...

The Many Faces of #E32017: Sponsored, Live, and Official Video

At E3 2017, the world's biggest gaming brands released 80 trailers around the most highly-anticipated game releases of the year. We take a look at how live, sponsored, and official E3 2017 content performed on YouTube....

In 2017, Every Brand Needs to Have an Influencer Strategy

In April 2017, Tubular tracked 8M influencers who collectively drove 759B video views. This compares to 180B total monthly views for media and entertainment organizations, and 24B views for brands. That's why every brand needs an influencer strategy for their marketing campaigns....

User-generated March Madness Videos Explode

Engagement on March Madness Instagram video content has exploded compared to last year. Instagram engagement increased by 127% compared to content uploaded during the 2016 March Madness two-week window....

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