There are a huge number of opportunities around online video, but how can brands successfully monetize and thrive in this rapidly changing world? Three top industry thought leaders share their knowledge about branded content in the online video space.
Did you know there are ways of making your video content more search engine friendly? The more information you provide about your video helps it become more discoverable via search. We bring you 3 quick tips you can implement today.
YouTube End Screens are being rolled out to all creators, allowing you to add thumbnail overlays to the end of your videos. End Screens have the potential to drive real engagement so all brands and publishers should use them.
Jukin Media is home to some of the most famous viral clips on the Internet, and if you have ever searched for fail videos or cute animal clips, the chances are you have landed on a channel owned by the company. We spoke to its Head of Programming and Publishing about his role, and the 1.6 billion video views created by its owned properties each month.
Do you want to use music in your YouTube videos but are unsure about the copyright issues? Do you want to use licensed tracks but not sure where to start? We answer 10 of the most pressing questions that creators and publishers have about using copyrighted music and audio tracks in their video content.
While linear broadcast ratings were down for the 2016 VMA's, digital video views and engagements saw significant increases - especially on Instagram. In fact, total video engagements increased 58% on Instagram for VMA videos vs. last year!
When it comes to online video views, gaming is one of the most popular topics ever. Such is the popularity of user-generated content, all of the top 10 gaming franchises earn the majority of their views via Influencers, not via official branded videos.
BBC Worldwide on YouTube carries some of the corporation's most well-known content, including Doctor Who, Sherlock, and Top Gear. We talked to its Senior YouTube Channel Manager who takes us through his day, and tells us about his biggest challenges and favorite parts of working on the BBC's YouTube properties.
Instagram has an impressive track record of helping brands boost their online presence and gain millions of video views. With the introduction of 'Stories', video marketers have a unique opportunity to harness this new feature and use it to their advantage.
Did you know that you can use sequential retargeting as part of your Google Adwords for YouTube advertising campaign? By specifically targeting viewers based on their previous actions, you can return different content based on where they are in the sales funnel.
There were some amazing takeaways and tips for brands, creators, and video marketers from this year's Social Media Marketing World. We're a long way from the days when social media marketers viewed video and YouTube as a small piece of the content marketing pie, at #SMMW16 video took its place as king of online content.