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User-generated March Madness Videos Explode

Engagement on March Madness Instagram video content has exploded compared to last year. Instagram engagement increased by 127% compared to content uploaded during the 2016 March Madness two-week window....

Beauty on YouTube: Brands, Influencers and the Millennial Woman

Did you know that Sephora’s YouTube audience is 2.5x more engaged than the average YouTuber? Or that Kat Von D’s audience is 4x more likely to engage in her Sephora content than the average YouTuber? Find out more about Beauty on YouTube when it comes to brands, influencers and the Millennial Woman....

Why Your Video Needs Music (And Where To Get it)

Music adds depth to an online video, and keeps the viewer engaged throughout. A great soundtrack can make a good video into a great one - but how do you source the music you need? ...

A Day in The Life Of: Head of Programming at Viral Video Sensation Jukin Media

Jukin Media is home to some of the most famous viral clips on the Internet, and if you have ever searched for fail videos or cute animal clips, the chances are you have landed on a channel owned by the company. We spoke to its Head of Programming and Publishing about his role, and the 1.6 billion video views created by its owned properties each month....

Top 10 Things You Need To Know About Using Copyrighted Music On YouTube

Do you want to use music in your YouTube videos but are unsure about the copyright issues? Do you want to use licensed tracks but not sure where to start? We answer 10 of the most pressing questions that creators and publishers have about using copyrighted music and audio tracks in their video content. ...

Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

While linear broadcast ratings were down for the 2016 VMA's, digital video views and engagements saw significant increases - especially on Instagram. In fact, total video engagements increased 58% on Instagram for VMA videos vs. last year!...

A Day in the Life: BBC Worldwide’s YouTube Channel Manager Thomas Martin

BBC Worldwide on YouTube carries some of the corporation's most well-known content, including Doctor Who, Sherlock, and Top Gear. We talked to its Senior YouTube Channel Manager who takes us through his day, and tells us about his biggest challenges and favorite parts of working on the BBC's YouTube properties....

Why Brands Need to Take Notice of Instagram Stories

Instagram has an impressive track record of helping brands boost their online presence and gain millions of video views. With the introduction of 'Stories', video marketers have a unique opportunity to harness this new feature and use it to their advantage....

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