Facebook is introducing Gross Rating Points so video advertisers can measure the effectiveness of their ads against that particular metric. But are GRPs really the best way to understand the impact of a video ad on the viewer?
Greg Jarboe is President and Co-Founder of SEO-PR, an award-winning content marketing agency. He is also the author of "YouTube and Video Marketing: An Hour a Day" as well as a contributor to four other books. He is an instructor in two Rutgers Business School Executive Education Mini-MBA programs as well as the Video and Content Marketing faculty chair at Simplilearn. In addition to ReelSEO, he also writes for The SEM Post and Momentology.