Greg Jarboe

Why Big Brands Need Sponsored Video Not Christmas TV Ads

Sponsored video campaigns by influential content partners and publishers can make the cash register ring far more often for big brands at a significantly lower cost than yet another expensive TV ad that’s repurposed and uploaded to YouTube and Facebook....

Why Storytelling Needs to Be at the Heart of Your Online Video Strategy

With over 600M devices running ad block software, the message from consumers is clear: Stop interrupting me – I don’t want to see your ads. But at the same time, consumers are constantly connected and literally have the power to make or break a brand at their fingertips.So how do you break through with video to engage with consumers? By telling them a story they can believe in....

How to Increase Engagement on Sponsored Video Campaigns

Sponsored video content is a form of advertising media intended to educate, entertain, and engage consumers by delivering an intentional message about a brand's product or services. But what's the secret sauce for increasing engagement on your sponsored video content?...

GE’s Sponsored Videos Electrify B2B and B2C Audiences

General Electric has been using video as part of its digital marketing strategy for years, but now it's teaming up with a host of partners to sponsor video content that engages millions of people. ...

Greg Jarboe

President & Co-Founder of SEO-PR

Greg Jarboe is President and Co-Founder of SEO-PR, an award-winning content marketing agency. He is also the author of “YouTube and Video Marketing: An Hour a Day” as well as a contributor to four other books.  He is an instructor in the Rutgers Business School Executive Education Mini-MBA program as well as Coursera. In addition to Tubular Insights (fka ReelSEO), he also writes for The SEM Post.